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Press Release

Beyond Radio: Air America Selects Irdeto to Power New Digital Initiative and Expand Multimedia Offering

Irdeto's Content Management Solution to enhance AirAmerica.com, the online destination for progressive news and opinion content

CARLSBAD, CA — December 9, 2009 — Irdeto, a leading expert in content and business model protection solutions and services, today announced that Air America Media has selected its Content Management Solution to power multimedia content on the redesigned AirAmerica.com Under this new partnership, Air America Media, the largest and most recognized progressive talk radio network in the U.S., will rely on Irdeto's proven technology to stream audio and video content over four live channels in the expanded newsroom and allow the site's weekly visitors to interact with and view produced and original content from such on-air personalities as Montel Williams, Rachel Maddow and Randi Rhodes.

"With Irdeto, we've found a partner to help us achieve the goal of making AirAmerica.com the leading online destination for progressive audio, text and video content," Bennett Zier, CEO of Air America Media. "We knew dynamic multimedia content and interactivity would be the key to ushering in the next generation of talk radio, and after assessing the market found Irdeto was the one-stop shop with the technology and resources to make our vision for AirAmerica.com a reality."

According to a recent SNL Kagan report, while terrestrial radio ad dollars continue to shrink, the adoption of online radio by listeners and marketers is poised to report 12 percent growth in 2009 over 2008 revenues. Paired with increased consumer demand for more digital content, Air America saw vast opportunity in streaming live online video and audio to AirAmerica.com. To do this, the company needed a seamless process that could pull videos from many different locations, efficiently create video clips and provide a single system for handling content and subscription services.

Irdeto created a transaction management model to allow monetization of Air America's premium content and established a simple but powerful custom interface to publish the hundreds of hours of this content originating from multiple locations.

"In choosing Irdeto's Content Management Solution, Air America will enjoy the benefits of a highly automated process and the agility needed to meet its rapidly evolving business objectives and achieve long-term goals to increase interactivity and scale up special features for visitors to AirAmerica.com,"said Jan Steenkamp, vice president of Americas for Irdeto. "By powering the distribution, control and monetization of their valuable digital content, Irdeto has a key role in helping AirAmerica.com pioneer the movement we're seeing across the United States and Europe where multimedia elements are injected into audio content for a more dynamic, personal experience for users."

About Air America Media
Air America Media (http://www.airamerica.com) runs a national progressive talk radio network, syndication company and web business, representing a smart, independent political voice with a sense of humor. Programming from the network can be heard nationwide on 103 affiliates as well as Sirius XM Satellite Radio channel 146 and streamed at www.airamerica.com.

About Irdeto
Irdeto empowers companies to protect and monetize their digital assets and maximize return on content with innovative and reliable software technologies, content management and distribution solutions and end-to-end solutions and services. The company's products include conditional access, digital rights management, business support systems and set-top box software solutions. Through group company Cloakware, it provides software and datacenter security solutions. More than 500 customers worldwide trust Irdeto to secure and enable the delivery of their valuable content across digital broadcast, IP, mobile, enterprise and government networks. Irdeto solutions currently enable simple to advanced business models on more than one billion devices and applications.

Founded in 1969, Irdeto employs over 900 people in 25 offices across the globe, including the dual corporate headquarters in Amsterdam and Beijing. The company is a subsidiary of multinational media group Naspers (JSE: NPN), which includes a wide range of pay TV, Internet, instant-messaging, technology and publishing businesses. For more information, please visit http://www.irdeto.com/.

For further information about Irdeto please contact:

Irdeto
Susan Brown
Corporate Communications Manager
Tel: +31 (0)23 556 2218
Email:sbrown@irdeto.com

Racepoint Group
Sandy George
Account Director
Tel: +1 781 487 4673
Email:irdeto@racepointgroup.com

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