MOSCOW, Russia — September 6, 2010 — Irdeto, the global leader in securing and delivering premium content and digital assets, today announced that CityHomeNet, the leading internet and pay TV provider in the Novosibirsk region, Russia, is using Irdetoâ€™s Conditional Access System (CAS) to protect its Direct to Home (DTH) Satellite Digital Video Broadcast services (DVB-S) services. The solution has been implemented within NMSK, a service subsidiary of CityHomeNet.

Victor Poptsov, CEO of NMSK, commented: "Irdeto has enabled us to invest in premium digital content, helping us attract a growing number of subscribers as we motivate customers to transfer from analogue to digital TV services with added High Definition (HD) and premium channels. Knowing we have the most stringent content security means we can develop new services in our network and continue to drive business growth."

The solution, which is now live across Russia, responds to the growing and increasingly competitive Pay-TV market in Russia. According to Discovery Research, there were 18.5 million Pay-TV subscribers in mid-2009, while the market grew by 15 per cent last year and was worth just over one billion dollars.

David Canellos, senior vice president of sales and marketing, Irdeto, said: "As competition continues to intensify in the CEE and CIS markets for digital Pay-TV, content providers need to deliver top-quality content and service offerings that protect their revenue streams. CityHomeNet is setting the standard by developing secure offerings that provide the choice of quality programming that consumers now demand. The pressure is now on for today's content providers to deliver content at anytime, anyway, anywhere and to any one as they contend with a diverse and complex set of media devices. Irdeto is helping its customers to securely distribute and monetize their most valuable digital assets directly and on-demand into the hands of individuals."

Setting a new industry standard, Irdeto's CAS offers a state-of-the-art hardware platform, software technology and cryptography and is one of the most secure conditional access (CA) solutions on the market today. Providing layers of security, including renewability and diversity, to protect digital assets from creation, to distribution and consumption, its solution is fully backward compatible and supports all deployed Irdeto smart cards and set-top boxes, simplifying migration and protecting operators' investments.

About Irdeto

Irdeto is the most advanced software security and media company in the world. Through its diversified, renewable security, and monetization technologies, the company allows new forms of distribution for broadcast /broadband/mobile entertainment, and for the world's most popular app, e-stores and consumer devices. Co-headquartered in Amsterdam and Beijing, Irdeto employs more than 800 people in 25 locations around the world. It is a subsidiary of multinational media group Naspers (JSE: NPN).

About CityHomeNet group of companies

CityHomeNet group of companies was founded in 2008 in Novosibirsk, Russia. It includes internet, digital and cable TV providers. It is a leading digital TV provider for Novosibirsk. The company is actively developing and investing into new technologies to provide better service for its subscribers. NMSK is a service company and a part of CityHomeNet.