Press Release
Irdeto Wins ZTE Corporation’s Best Software Partner Award
OMA DRM solution
Beijing – 3 March 2010 – Irdeto, a leading expert in content and business model protection solutions and services, has been awarded “Best Software Partner” by ZTE Corporation for the OMA DRM (Digital Rights Management) client solutions that have been deployed to protect rich media content on mobile devices by major operator networks around the world, including Vodafone, Portugal Telecom and France Telecom.
This award reflects successful partnership between Irdeto and ZTE that has already seen OMA DRM client solutions rolled out by more than 10 mobile operators, as part of the Chinese telecom equipment supplier’s global business expansion.
“Our customers are increasingly developing new revenue streams based on mobile multimedia services for consumers that depend on content security and IP protection, and with its powerful security technology, Irdeto has proved to be an effective partner in meeting these needs to boost our business growth,” said Kan Yu Lun, CTO, Handset R&D Division, ZTE Corporation. “We chose Irdeto because of its track record of innovation in conditional access (CA) and DRM solutions. The decision has worked well thanks to the company’s continuous high level of product development backed by reliable technical support.”
Irdeto's OMA DRM solutions allow content to be widely distributed among mobile users in the confidence that the content is secure and that IP (Intellectual Property) rights are well protected. It also conforms to stringent operator and device requirements, while providing a simplified integration process that accelerates network deployment on Windows Mobile platform devices ranging from less robust feature phones to the highest performance smart phones.
"This award is very important for us because it also represents a validation of our commitment to the fast growing Asian markets – and especially China,” said Graham Kill, CEO of Irdeto. “Our partnership with ZTE, one of China’s most important telecoms equipment players, supplements the steps taken to consolidate our position in Beijing where our dual headquarters and R&D facilities are now located.”
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About ZTE
As one of the first Chinese telecoms equipment provider to pursue business in overseas markets, ZTE now has about 62,000 employees and 10,000 of them are working in about 107 representative offices around the world. Since 1996, the company has provided products and services to 140 countries and regions, serving major telecoms operators in Asia Pacific, South Asia, North America, Europe, Latin America, Africa and the Commonwealth of Independent States. Through a combination of strategic marketing, product differentiation, cost advantage improvement, human resources optimization and intellectual property management, ZTE has established firm commercial partnerships with over 500 operators around the world.
ZTE has established strategic cooperation agreements with leading telecoms giants such as Portugal Telecom, France Telecom, Alcatel, Ericsson and Nortel in NGN and mobile systems, with Hutchison in 3G, and with Marconi in optical transmission systems. The company has also established joint laboratory partnerships with Texas Instruments, Intel, Agere Systems, HHNEC, IBM, Microsoft (China), Qualcomm.
About Irdeto
Irdeto empowers companies to protect and monetize their digital assets and maximize return on content with innovative and reliable software technologies, content management and distribution solutions and end-to-end solutions and services. The company’s products include conditional access, digital rights management, business support systems and set-top box software solutions. Through group company Cloakware, it provides software and datacenter security solutions, More than 500 customers worldwide trust Irdeto to secure and enable the delivery of their valuable content across digital broadcast, IP, mobile, enterprise and government networks. Irdeto solutions currently enable simple to advanced business models on more than one billion devices and applications.
Founded in 1969, Irdeto employs over 900 people in 25 offices across the globe, including the dual corporate headquarters in Amsterdam and Beijing. The company is a subsidiary of multinational media group Naspers (JSE: NPN), which includes a wide range of pay TV, Internet, instant-messaging, technology and publishing businesses. For more information, please visit www.irdeto.com.
For further information about Irdeto please contact:
Lei Liu
Senior Marketing Manager for Asia Pacific, Irdeto
Tel: +86 10 8527 6460
Fax: F: +86 10 8527 5685
Email:lei.liu@irdeto.com
Eric Xin
Senior Account Executive, PPR Greater China
Tel: +86 136 0120 4992
Email: exin@pprgreaterchina.com.cn
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