Press Release
Raduga TV Works With Irdeto To Protect Digital Video Broadcast Offerings
Russian Satellite TV Operator is Using Irdeto’s CAS and Secure Chipset For Digital Video Broadcast Offerings
Moscow, Russia, 5 August 2010 — Irdeto, the global leader in securing and delivering premium content and digital assets, today announced that Raduga TV, a leading Russian satellite TV operator, has implemented Irdeto's Conditional Access System (CAS) and Secure Chipset to protect its Direct To Home (DTH) Satellite Digital Video Broadcast services (DVB-S) and set top boxes (STB).
The solution, which is live across Russia, responds to the growing demands of the Russian market. J’son & Partners Consulting predict around 24 million Russian households, or 53 percent of the total population, will be receiving pay-TV services by 2014.
Rostislav Gromov, CEO of DalGeoCom which operates Raduga TV, commented: “Irdeto has helped us significantly improve quality of service for our subscribers, enabling us to offer our customers access to secure, high quality content across all our TV channels. Our partnership has also meant we have been able to address the serious and growing challenge of piracy in Russia, helping us to protect our business and ultimately its growth potential.”
Irdeto breaks the hacker model with a proactive, renewable, lifecycle approach to security. Its industry leading security technology, including hardware, software and cryptography, delivers one of the most secure and reliable solutions on the market today. Irdeto's Secure Chipset protects Raduga TV STBs by issuing rapid software updates and using built-in mechanisms to protect smart cards against attacks, a unique anti-piracy method that is especially critical in regions, such as Russia, where piracy is prevalent.
David Canellos, senior vice president, sales and marketing at Irdeto, added; “The Russian market is experiencing exciting growth in digital pay-TV, led by consumer demand for content which is driving opportunities for content providers to expand their service offerings in the region. The business imperative for our customers is also shifting to accommodate consumer demand for choice over what information they would like to access over which platform. Irdeto is working with content providers like Raduga TV to maximize this market opportunity and protect revenue streams, enabling our customers to deliver content directly and on demand into the hands of individuals.”
About Raduga TV
Raduga TV brand established in 2009 is a project of the two groups of companies: Continental media S.A. which includes Content Union S.A. and Raduga holding S.A. and the international broadcasting company Modern Times Group AB.
Raduga TV is broadcasted from ABS-1 (LMI-1) satellite platform and fully covers Russian territory. The platform offers a package of more than 50 TV channels, including a wide range of Russian channels, as well as the localized versions of leading international channel brands such as Discovery Channel Russia, Eurosport Russia, National Geographic and Viasat Channels. In the beginning of 2010 Raduga TV was awarded the Bolshaya Tsifra national prize for its achievement as a fast developing project in a highly competitive environment. www.raduga-tv.ru.
About Irdeto
Irdeto is a trusted partner to many of the world’s leading content owners and distributors, device manufacturers and software companies, including Adobe, Netflix, BSkyB, Direct TV Latin America, Al Jazeera, MultiChoice Africa, Sun-TV and Foxtel. Irdeto’s versatile technology platform ensures access to valuable digital assets and premium content through its content security, conditional access, business support systems and content and digital rights management product suites. Co-headquartered in Beijing and Amsterdam, Irdeto employs over 800 people in 25 offices around the world and is a subsidiary of multinational media group Naspers (JSE: NPN).
For further information about Irdeto please contact:
Racepoint Group
Natasha Holloway
Tel: +44 (0) 208 752 3224
Email:irdeto@racepointgroup.com
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