FilmFlex Selects Irdeto to Protect On-Demand Movies on iOS and Android Devices

Irdeto-secured service allows FilmFlex to deliver high-value entertainment to some of the U.K.’s most successful entertainment brands

AMSTERDAM – 05 March, 2013 - Irdeto, a world leader in multi-screen, media protection and revenue assurance solutions, today announced that FilmFlex has selected the company to secure premium entertainment assets on iOS and Android smartphones and tablets. FilmFlex is leveraging Irdeto’s media protection solutions, powered by ActiveCloak™, to ensure the content delivered by FilmFlex customers like Virgin Media, EE and Film4 is secured according to the evolving robustness rules imposed by studios.

FilmFlex provides white-label movies-on-demand solutions for major brands that covers service development and platform operation, all content acquisition, management, billing and customer service. Recognizing the growing consumer demand for expansion onto more connected devices, FilmFlex chose Irdeto to ensure the smooth launch of its new multi-screen initiative.

“As we deal with around 30 different content distributors, including all of the major Hollywood studios and the UK’s leading independents, the fact that Irdeto’s media protection solutions are already approved by studios for other big-name customers around the world makes extending our services onto new devices easier. Content security is paramount as we expand our proposition in to more devices for our white-label clients,” said Greig Hilton, COO at FilmFlex. “This was an ideal relationship when you consider what each party brings to the table. Irdeto can help us to protect our business model by securely delivering this content on the latest consumer devices. With Irdeto as our partner, we can remain focused on expanding FilmFlex’s leading position into new clients, platforms, devices and markets.”

Doug Lowther, EVP of Sales and Marketing at Irdeto, said: “Innovative companies like FilmFlex really understand the changing consumption habits of their consumers. Flexibility and the need to provide premium content on a multitude of devices is no longer a nice-to-have. We help make this vision a reality with our flexible and advanced media protection. We don’t just protect the content - we help protect our customer’s fundamental business model.”

Using Irdeto’s media protection, FilmFlex now has a secure implementation of Microsoft® PlayReady® Digital Rights Management (DRM) technology. PlayReady enables digital entertainment services across devices and software applications, with a specific focus on meeting the needs of content owners, network operators, service providers and device manufacturers.

Irdeto’s media protection solutions protect everything from catch-up TV to Hollywood movies delivered over-the-top (OTT) or through the home network, helping pay media companies build a successful digital media business model that can be securely monetized. The solutions also help to future-proof revenue streams by enabling customers to extend their services to any connected device using any DRM or adaptive bitrate streaming technology. Leading providers like Comcast, Cablevision, Rogers, Mediaset, Viaplay, Astro and Sony rely on Irdeto to protect and enable their digital media businesses.

About Irdeto

Irdeto is a world leader in media protection, multi-screen and revenue assurance solutions for pay media companies.  Through its innovative conditional access, content protection, dynamic monetization, end-to-end multiscreen/OTT and anti-piracy solutions and services, the company allows new forms of distribution for broadcast, broadband and mobile entertainment. Regionally headquartered in Amsterdam, Beijing, and San Francisco, Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at

About FilmFlex

FilmFlex is the UK’s leading on-demand movie service provider having managed the VOD movie service on Virgin Media since 2005, with over 80,000,000 buys to date.

FilmFlex is a joint venture between Sony Pictures Television (a Sony Pictures Entertainment company) and The Walt Disney Company EMEA, and has content deals with over 30 movie suppliers the six major Hollywood studios and the leading independent distributors.

FilmFlex clients include major media brands Virgin Media and Film4 and mobile operator EE

For further information about Irdeto please contact:

Laura Strong
Ruder Finn UK
Tel: +44 (0) 20 7438 3070
Mobile: +44 (0) 7837 943645

Katie Judd
Senior Manager, Public and Internal Relations
Tel: 415-967-7148
Mobile: 603-738-9599