Irdeto Introduces New Solutions for Latin America Pay TV and Digital Media Market
Leading Software Security Company brings an Expanded Portfolio of Products Geared for LATAM Operators
BUENOS AIRES, 11 October 2011 — Irdeto, a global software security and media technology company with over a decade of experience in Latin America, is introducing a line of Latin America-specific strategic services for pay TV providers and digital media and data protection companies. Geared toward meeting the demands of subscription television operators, the new offerings include Irdeto Customer Care & Billing (CC&B), Irdeto Broadband Solutions and ActiveCloak™ for Media.
Irdeto's comprehensive CC&B software is highly flexible, scalable and offers solutions for prepaid models, a catalog of products, logistics and supply management and simplicity in personalizing new products, all presented in a user-friendly interface. This solution is added to the new portfolio of products that enables Irdeto customers to effectively target specific consumer groups with offers that better meet their demands. Among these offers are products like Irdeto Broadband, which provides new a platform to protect and monetize content, and ActiveCloak for Media, supplying operators and content owners with a new layer of dynamic security to supplement traditional DRM.
According to research firm Informa Telecoms & Media, Pay TV subscriber numbers are anticipated to reach 73.2 million by end-2016, up 68% from 43.5 million in 2010.
"Irdeto has demonstrated a deep commitment to advancing digital media technology in Latin America. In the last four years, Irdeto increased its market penetration by acquiring IDway, a French middleware company, and IBS Interprit, a billing and CRM provider," said Giovani Henrique, Irdeto's Country Manager for Latin America and the Caribbean. "We now count all the subsidiaries of DirecTV Panamericana, as well as Sky Brasil, as CC&B customers, and TCC, Montecable, and Nuevo Siglo of Uruguay as middleware customers."
Latin America is transforming into a Media 3.0 market, with operators focused on meeting consumer demand for content anywhere, anytime and on any device. "Irdeto is one step ahead in making Media 3.0 a reality for Latin America, with deployments that are clear models of this evolution, like the services of Netflix and Comcast," comments Henrique.
"Our company has been working actively throughout the region for more than ten years. Increasingly, more people have access to digital communication and entertainment. Irdeto has security solutions and hybrid applications to protect digital content on and device. Furthermore, in terms of support, Irdeto can effectively support current and new Latin American customers, with offices in Brazil, Argentina, and Mexico," adds Henrique.
Irdeto has a unique portfolio of products spanning the entire pay media market. From conventional systems like Irdeto CAS (Conditional Access System), where it has a unique security model compared to the competition with validation by independent auditors, to content management, DRM hardening for Internet content, middleware (the subscriber's experience), to billing and customer management, Irdeto makes it possible for companies to manage the sales process in an integrated and secure manner.
Irdeto has a total of 60 customers in Latin America. In Argentina it offers services to Telecentro, Red Intercable Satelital and Concordia Cable, among other companies. Its solutions for protecting digital content are designed to meet the demands of a digital landscape in constant flux.
About Irdeto
Irdeto is the most innovative software security and media technology company in the world. Through its dynamic security and monetization technologies, the company allows new forms of distribution for broadcast/broadband/mobile entertainment, and for the world's most popular app, eStores and consumer devices. Co-headquartered in Amsterdam and Beijing, Irdeto employs 1000 people in 25 locations around the world. It is a subsidiary of broad-based media group Naspers (JSE: NPN). Please visit Irdeto at www.irdeto.com.
