The Irdeto Broadband solution has been a part of Astro’s successful B.yond IPTV service since 2010. The new deployment of Irdeto Broadband’s multi-screen TV services and ActiveCloak for Media are enabling Malaysia’s largest MSO to effortlessly deliver its content, applications and experiences to meet consumer demand for entertainment anytime, anywhere and on any device, while minimizing risk to its revenues. Irdeto was also chosen for system integration.
"Astro On-the-Go is an important step in our aspiration to provide all Malaysian households with an engaging, personalized media experience, and we believe this new service will help secure our market position and connect with a new generation of Malaysian consumers," said Brian Lenz, Chief Innovation Officer of Astro. "Irdeto has been a trusted partner from the very beginning of our IPTV history with the most experience in pay media and the ability to provide innovative technology and services at every step as we prepare for the future."
With approximately 50% penetration in the Malaysian market and serving more than three million customers in the increasingly competitive landscape, Astro designed Astro OTG to nurture and attract new subscribers with a more personalized, flexible entertainment experience beyond the living room.
According to Graham Kill, CEO, Irdeto: “Astro On-the-Go is proving once again that Astro is innovating to satisfy consumer demand for anytime, anywhere entertainment. The extension of our partnership is confirmation that to be truly successful in a multi-screen environment, you need a holistic, solution and managed service that blends dynamic security with robust content management and flexible TV services. We are proud to continue supporting Astro’s business growth to help them deliver quality content wherever their consumers want to enjoy it.”
Astro is using Irdeto ActiveCloak for Media, a dynamic and renewable software security solution, to further establish itself as a trusted OTT distributor for content owners and Hollywood studios, enabling it to expand its range of consumer devices. Astro OTG will start with iPads, iPhones, PCs, and Macs, followed by Android-powered smartphones in its second phase kicking off in September 2012. Astro is relying on Irdeto Broadband’s multi-screen TV services to:
Easily configure and automate content-viewing rules
Package and deliver content in more personalized ways
Create engaging customer experiences and applications complete with intuitive search and recommendation
Provide social and interactive viewing capabilities; and
Determine the best recipe for monetizing content across multiple distribution methods.
Irdeto has over 40 years of pay media experience helping operators around the world offer innovative services in order to thrive in the competitive pay TV industry. Leading, global pay TV companies like Comcast, Rogers, Mediaset, Viasat and Sony rely on Irdeto to protect and enable their digital media businesses.
Irdeto is the most innovative software security and media technology company in the world. Through its dynamic monetization and security technologies, the company allows new forms of distribution for broadcast, broadband and mobile entertainment, as well as for the world’s most popular apps, eStores and consumer devices. Regionally headquartered in Amsterdam, Beijing and San Francisco, the company employs more than 1,000 people in 25 locations around the world. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at www.irdeto.com
About Astro Malaysia Holdings
Astro Malaysia Holdings Sdn Bhd is Malaysia’s leading integrated cross-media group with operations in 4 key businesses: Pay TV, Radio, Content and Digital. Launched in 1996, Astro today has a 50% penetration of TV homes in Malaysia or 3.1 million customers, making it a key pay TV operator in Southeast Asia. Astro broadcasts over 153 channels, of which 21 are in HD, is a leading edge innovator with its introduction of HD, 3D and PVR – a first in Malaysia, and also Video On Demand, Over-the-top content and IPTV service. It is the leading aggregator, creator and distributor of original multi-language content of various genres across multi-channels. Its radio network both terrestrial and digital covers all key languages cumulatively reaching 13 million listeners a week and ranked among the top 10 stations in the country. Its digital arm involved in digital publishing, applications and platforms as well as publication of entertainment and lifestyle magazines locally. For details, log on to www.astro.com.my