Protecting Video on Demand, Linear TV and live streaming on broadband and broadcast networks.

As broadband availability grows worldwide, content redistribution is emerging as one of the top piracy threats for content owners and providers. Pirates can obtain content legally from a set-top- box, a video on demand (VOD) service or an Internet live streaming service, and illegally redistribute it via the Internet to a massive number of consumers around the world. To fight against content-redistribution piracy, content owners, such as Hollywood studios, increasingly demand session-based watermarking capabilities from pay-TV operators and other content distributors before granting early release content to them.

Irdeto offers content owners and distributors an innovative, unique solution for session-based watermarking: Irdeto TraceMark™. Its patented design addresses the top challenges of implementing session-based watermarking: how to make it efficient for live content as well as video on demand, how to make it scalable to support a large consumer base, how to keep it secure, and how to support any consumer device on any network without changes.