Irdeto Broadband provides operators with new opportunities to remain competitive and maximize brand value in an increasingly complex, multi-screen world.
Evolving from Broadcaster to Broadbander
With traditional broadcast entertainment models being challenged by piracy, new over-the-top (OTT) competitors and a more demanding, choice-driven consumers, having a compelling, multi-screen experience has evolved from an operatorâ€™s business option to necessity.
A compelling experience is critical
The rise of TV Everywhere has seen the experimentation of new business models to package and deliver content in more personalized ways and to create engaging customer experiences across multiple devices.
Broadcast operators are seeking to extend their content and brand to multiple connected devices including; tablets, especially the iPad and Android devices; Connected TVs; desktop PC and Mac computers; game consoles and the vast array of smartphones.
Irdeto Broadband: Securing the multi-screen future for operators
Irdeto's Broadband solutions is the most advanced and flexible content management, security, delivery and engagement platform available. Its comprehensive, fully-automated technology addresses all the needs of operators looking to deliver multi-screen broadband services, extending from content ingestion to advanced distribution and branded media viewing. Additionally, Irdeto Broadband provides sophisticated analytics capabilities help to determine and execute the most effective campaign strategies to increase viewership and revenues.
From content ingestion through advanced distribution and on-device experiences
Irdeto understands the power of a sound broadband strategy and helps operators manage, protect, monetize and distribute content in a way that scales to meet complex media management requirements, creates engaging experiences, analyzes customer intelligence and reports on frequently sought information.
For example, traditional broadcasters are seeking to extend their content to personal computers, mobile phones, and various other platforms. Over-the-top (OTT) operators are targeting living rooms and challenging traditional broadcast models. Broadband providers are experimenting with new business models to package and deliver content in more personalized ways.
Despite the breadth of available entertainment and news choices, many broadband strategies are still unable to realize the full revenue potential from their offerings.
From content ingestion through advanced distribution and branded media viewing
Irdeto understands the power of a sound broadband strategy and helps our customers by protecting and monetizing content in a way that meets scalable publishing requirements, and enables reporting on frequently sought information. This helps broadband providers explore new packaging, promotions and placement of content without fear of being hacked or that digital assets will be compromised or accessed inappropriately.
Irdeto's advanced broadband solutions are built from the content source all the way up through the consumer's experience. Its comprehensive fully automated technology addresses the needs of broadband providers from content ingestion through advanced distribution and branded media viewing. Additionally, the software's sophisticated analytics capabilities help broadband providers determine and execute the most effective campaign strategies to increase viewership and revenues.