Social TV

The explosive growth of social media content is revolutionizing content distribution and social interaction and creating new opportunities for revenue and customer loyalty.

The market for Social TV is growing fast! The cyber-living-room is enabling increased interactivity around shared programming both live and Catch-up TV. Fueling this growth is the fact that Social TV is not linked to a specific architecture such as cable, IPTV, peer-to-peer delivery, or over-the-top (OTT). It also not limited to a traditional TV screen, but can be delivered on a computer, smartphone or tablet.

Irdeto’s end-to-end Social TV solution empowers consumers to discover and share content in a whole new way. Our state-of-the-art technology recommendation technology extends the power of social networks to create a compelling new entertainment experience across multiple devices.

TV is becoming increasingly personal and social. As TV and social networks collide, viewers enjoy sharing what they are watching with their friends at the very moment they are watching it through trusted social networks like Facebook and Twitter. Likewise, viewers tend to listen to the recommendations of their friends for content of interest.

Social TV is good news for operators who can enjoy increased ARPU from VOD services by offering relevant recommendations that increase take-up. Operators who enable this service then become an indispensable guide by providing a forum where users can navigate the endless sea of content through the help of trusted friends who have made intelligent recommendations based on known preferences.

The sharing of “explicit guidance” on programming becomes viral as recommendations are shared across friends. Social TV provides is just one of the many trends in the Media 3.0 landscape that presents new opportunities for enhancing revenue and customer loyalty.