Home > TrueVisions Partners with Irdeto for 360 Degree Customer Service
TrueVisions Partners with Irdeto for 360 Degree Customer Service
Irdeto Customer Central Offers Thailand's Largest Pay TV Operator a Customer Care and Billing Service that Delivers Efficiency, Advanced Analytics and Cost Savings
Thailand - 25 April 2012 – Irdeto, a global software security and media technology company, today announced that TrueVisions,Thailand’s largest and sole nationwide pay TV operator, has selected to deploy Irdeto Customer Central, a fully-integrated customer care and billing solution designed to help pay TV operators effectively manage multi-play services. After evaluating its full network of vendors and multiple solutions on the market, Truevisions found Irdeto Customer Central to be the only platform that could configure to fit its needs.
TrueVisions is part of True Corporation, a well-established brand in Thailand backed by Asia's largest agro-conglomerate, the Charoen Pokphand Group. Through its successful mass market strategy bundling Free View and Free-to-Air, today the company enjoys 60% of the pay TV subscriber market share in Thailand. As such, TrueVisions needed a partner that could accommodate its large subscription base while delivering advanced analytics, efficiency and the best return on investment.
“Irdeto has been a trusted business partner for a long time and has been instrumental to growing our pay TV business in Thailand. Irdeto's deep knowledge of the pay media industry and solid track-record in providing innovative solutions specifically designed for pay TV services made them a natural choice for our customer care and billing needs,” said Ratchanee Ajchariyawongkul, Director of Information Systems, TrueVisions.
Irdeto Customer Central will enable TrueVisions to consolidate its cable and satellite subscribers into one database, providing the pay TV operator with a system that is more cost-effective and easier to deploy.
Irdeto Customer Central provides TrueVisions' customer service representatives (CSRs) a 360-degree view of critical customer information, enabling them to offer targeted promotions and up-sell opportunities to subscribers. A unique differentiator of the solution is the ability to support pre-paid services as well as the traditional post-paid services to reach new consumer segments, a feature popular with budget-conscious consumers or consumers with lower incomes and/or limited credit history. Additionally, Irdeto Customer Central will allow TrueVisions to penetrate new markets such as commercial customers and multi-dwelling units (MDU) such as apartments and condominiums.
“We congratulate TrueVisions on their success in expanding pay TV services in Thailand and for continuing to differentiate themselves in the market through with innovative products and services. With Thailand’s economic recovery, technology advances and increased consumer appetite for media and entertainment, TrueVisions is poised for future growth. Irdeto is dedicated to helping TrueVisions accelerate that success with Irdeto Customer Central,” said Bengt Jonsson, Vice President, Digital TV, Asia Pacific, Irdeto.
At present, pay TV penetration in Thailand is one of the highest in Southeast Asia at 50%. According to the Satellite Television Association in Thailand, the penetration of cable and satellite television is expected to reach 80% of the country’s 20-million households as Asia Pacific is undergoing a digital TV boom that will see penetration increase from 29% in 2012 to 73% in 2016.
Irdeto is the partner of choice for pay TV operators in Asia Pacific. In Southeast Asia alone, 21 customers are securing and growing their media business using Irdeto's solutions. Irdeto has over 40 years of pay media experience helping operators around the world offer innovative services in order to thrive in the increasingly competitive pay TV industry.
Irdeto is the most innovative software security and media technology company in the world. Through its dynamic monetization and security technologies, the company allows new forms of distribution for broadcast, broadband and mobile entertainment, as well as for the world’s most popular apps, eStores and consumer devices. Co-headquartered in Amsterdam and Beijing, the company employs more than 1,000 people in 25 locations around the world. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at www.irdeto.com.
TrueVisions Plc. is a subsidiary of True Corporation Plc company, TrueVisions Plc. is Thailand's largest provider of subscription-based television serving through CATV and DStv systems. TrueVisions is committed to providing leading popular programs from around the world on 114 channels covering information, news, sports, and entertainment, along with superior customer services. The services are offered in 4 packages: Platinum, Gold, Silver, and True Knowledge packages. In addition, the company offers a Convergence Package "TrueLife Free View," allowing users of TrueMove mobile phone to spend 299 Baht on a monthly plan or 300 Baht on a TrueMove Pre Pay plan and get a 53 channels Free View. The company also offers 3 supplementary packages, including HBO Package, Discovery Package, and Disney Package.