Brand Guidelines - Logos

Logo Art and Usage Guidelines

Irdeto logo The Irdeto logo is the key visual symbol identifying the company and reinforcing its name. it is a valuable asset and will be used in accordance with the rules in this section. This will ensure that the image of Irdeto is continually strengthened, and that the company itself is distinguishable from its competitors. The corporate logo can be used in several ways that may influence the usage and therefore its appearance.

The logo has been provided in optimum formats for print, multimedia and powerpoint presentations. For all print applications, the eps (vector) format is suggested for best print quality, and logos are available to download in both PMS and CMYK formats. For multimedia, jpg files are also available in both CMYK and RGB formats. Lastly, for use in powerpoint presentations, png files with a transparent background are also available for download.

Logo Colors

Graphic: White Irdeto logo with purple background spacer Graphic: White Irdeto logo with green background
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Logo full color reverse purple spacer Logo full color reverse green
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Graphic: Black Irdeto logo with 40 percent gray blocks with white background spacer Graphic: White Irdeto logo with black background

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There are three main versions of the corporate logo available: a purple on white version or reverse, with green blocks, in a white on purple background, and a purple logo on a green background with white blocks. These can be used interchangeably depending on the individual design, the surface used and the background color surrounding the logo.

In addition, there is a two color and a one color application. The two color version is preferred. The one color application is an exception.

There are also two black and white versions: black on white or reverse, white on black, where the blocks in the logo can either be white or light grey (40% black).

Minimum Size

Graphic: Purple Irdeto logo with white background with lines showing width
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Measurement Area
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The logo can be reduced to a smaller size, but the blocks in the logo must still be clearly distinguishable without blurring or bleeding into the letters of the logo. The type of surface printed on may dictate the minimum size. Master artwork is to be used for the reproduction of all logos.

Usage

Graphic: Orange Irdeto logo with a red line going through it spacer Graphic: Purple Irdeto logo without the blocks with a red line going through it
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Do not alter the coloration of the logo spacer Do not print logo without the blocks
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Graphic: Purple Irdeto logo with green outline around each letter with a red line going through it spacer Graphic: Purple Irdeto logo with the blocks in the wrong places with a red line going through it
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Do not create an outline around the logo spacer Do not alter the position of the blocks
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Graphic: Purple Irdeto logo with a green frame around it with a red line going through it spacer Graphic: Purple Irdeto logo with drop shadow with a red line going through it
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Do not place the logo inside a frame spacer Do not print the logo with a drop shadow
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The corporate logo must never be reproduced in any other form than those specified within these guidelines. The examples shown are NOT correct and are strictly prohibited - as are any other deviations.

Clear Space

Graphic: Purple logo with grid around it spacer Graphic: Purple logo with grid around it and green blocks
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There is a minimum clear space to prevent interference with the logo. This is defined by a grid. The logo is six blocks wide and two blocks high. There should always be one block of free space on all sides of the logo. This is irrespective of the size of the logo/blocks used.

Related pages:

Brand Guidelines

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