The Irdeto logo is the key visual symbol identifying the company and reinforcing its name. it is a valuable asset and will be used in accordance with the rules in this section. This will ensure that the image of Irdeto is continually strengthened, and that the company itself is distinguishable from its competitors. The corporate logo can be used in several ways that may influence the usage and therefore its appearance.
The logo has been provided in optimum formats for print, multimedia and powerpoint presentations. For all print applications, the eps (vector) format is suggested for best print quality, and logos are available to download in both PMS and CMYK formats. For multimedia, jpg files are also available in both CMYK and RGB formats. Lastly, for use in powerpoint presentations, png files with a transparent background are also available for download.
|Logo full color reverse purple||Logo full color reverse green|
There are three main versions of the corporate logo available: a purple on white version or reverse, with green blocks, in a white on purple background, and a purple logo on a green background with white blocks. These can be used interchangeably depending on the individual design, the surface used and the background color surrounding the logo.
In addition, there is a two color and a one color application. The two color version is preferred. The one color application is an exception.
There are also two black and white versions: black on white or reverse, white on black, where the blocks in the logo can either be white or light grey (40% black).
The logo can be reduced to a smaller size, but the blocks in the logo must still be clearly distinguishable without blurring or bleeding into the letters of the logo. The type of surface printed on may dictate the minimum size. Master artwork is to be used for the reproduction of all logos.
|Do not alter the coloration of the logo||Do not print logo without the blocks|
|Do not create an outline around the logo||Do not alter the position of the blocks|
|Do not place the logo inside a frame||Do not print the logo with a drop shadow|
The corporate logo must never be reproduced in any other form than those specified within these guidelines. The examples shown are NOT correct and are strictly prohibited - as are any other deviations.
There is a minimum clear space to prevent interference with the logo. This is defined by a grid. The logo is six blocks wide and two blocks high. There should always be one block of free space on all sides of the logo. This is irrespective of the size of the logo/blocks used.