Brand Colors

Corporate colors

Consistent color usage is integral to the integrity of the Irdeto brand. Below are approved color formula variations for web and print applications. For printing, when Pantone colors can be specified, use Pantone (PMS) 260 and Pantone (PMS) 583 for the primary palette colors of Irdeto purple and green. When Pantone colors cannot be specified, use the four-color (CMYK) process equivalents provided. For web and online usage, RGB and hex color specifications have been provided.

Primary palette

The primary palette consists of the two colors of the Irdeto logo, Irdeto Purple and Irdeto Green and the Cloakware logo, Irdeto Green and 92% black. These color specifications are critical to ensure brand consistency in all applications. For illustrations and charts, the primary palette should always be used for emphasis.

CORPORATE

RGB 93R.23G. 106B

HEX #5D176A

CMYK 66C. 100M.8Y.27K

PMS 260 C

RGB 174R. 191G.30B

HEX #AEBF1E

CMYK 25C.OM. 100Y.15K

PMS 583 C

CLOAKWARE

RGB 174R. 191G.30B

HEX #AEBF1E

CMYK 25C.OM. 100Y.15K

PMS 583 C

RGB 60R.60G.60B

HEX #3C3C3C

CMYK 0C.0M.0Y.92K

PMS Black 7 C

Secondary palette and greys

The secondary palette has been developed to support and enhance the usage of Irdeto purple and Irdeto green. Due to the different requirements for print and web, a range of values for each color are provided to give flexibility for design but to keep a unified palette. The range of greys are useful for typography and neutral backgrounds. The range of blues are useful for charts, illustrations and accent typography, such as links for web.

RGB 60R.60G.60B
HEX #3C3C3C

CMYK 0C.0M.0Y.92K
PMS Black 7 C

RBG 91R.91G.91B
HEX #5C5C5C

CMYK 0C.0M.0Y.80K
PMS n.a.

RGB 155R. 155G. 155B
HEX #9B9B9B

CMYK 0C.0M.0Y.47K
PMS n.a.

RBG 230R.230G.230B
HEX #E6E6E6
CMYK 0C.0M.0Y. 10K
PMS n.a.

RGB 0 R. 163G.224B
HEX #00A3E0

CMYK 86C.8M.0Y.0K
PMS 299 C

RBG 121R.207G.244B
HEX #79CFF4

CMYK 47C. 1M. 1Y.0K
PMS n.a.

RGB 171R.227G.250B
HEX #AAE3FB

CMYK 30C.0M. 1Y.0K
PMS n.a.

RBG 222R.240G.247B
HEX #DEF0F7
CMYK 12C. 1M.2Y.0K
PMS n.a.

RGB 60R.60G.60B
HEX #3C3C3C

CMYK 0C.0M.0Y.92K
PMS Black 7 C

RBG 91R.91G.91B
HEX #5C5C5C

CMYK 0C.0M.0Y.80K
PMS n.a.

RGB 155R. 155G. 155B
HEX #9B9B9B

CMYK 0C.0M.0Y.47K
PMS n.a.

RBG 230R.230G.230B
HEX #E6E6E6
CMYK 0C.0M.0Y. 10K
PMS n.a.

RGB 0 R. 163G.224B
HEX #00A3E0

CMYK 86C.8M.0Y.0K
PMS 299 C

RBG 121R.207G.244B
HEX #79CFF4

CMYK 47C. 1M. 1Y.0K
PMS n.a.

RGB 171R.227G.250B
HEX #AAE3FB

CMYK 30C.0M. 1Y.0K
PMS n.a.

RBG 222R.240G.247B
HEX
#DEF0F7
CMYK 12C. 1M.2Y.0K
PMS
n.a.