CASBAA, BANGKOK – 30 May 2013 – Irdeto, a world leader in media protection, multiscreen and revenue assurance solutions for pay media and content owners, today announced at CASBAA Thailand in View that CTH Public Company Limited (CTH) has selected Irdeto Media Protection for its newly-launched digital services.
At present, CTH consists of approximately 200 local cable TV operators which cover over 2.5 million households nationwide. Recently, the company secured exclusive ‘live’ broadcast rights for the English Premier League for the next three years in Thailand, Cambodia and Laos.
To support delivery of this premium content, as well as to offer a higher quality of entertainment to its subscribers, CTH began rolling out its digital services in March 2013. As this major undertaking required a significant level of investment, CTH was seeking a reliable security solution that could minimize costs from a long term perspective. To meet these needs, CTH turned to Irdeto Cloaked CA, a cardless CA solution, which provides dynamic content protection without cost and complexity of physical smart cards.
“As an established operator in the region, it was essential that our transition into digital was smooth and that we continued to offer our customers the quality of services we are known for in the market,” said Mr. Kittsanan Ngampatipong, CEO, CTH. “We needed a partner that could deliver a combination of strong security with end-to-end support and has the ability to grow with us long-term. Irdeto’s widely-deployed Cloaked CA solution and broad experience in digital pay TV has given us full confidence that together, we can take the our business to the next level.”
Mr. Graham Kill, CEO, Irdeto, said: “Given the rapid digitization taking place throughout Asia-Pac, service providers like CTH have to continue to deliver the highest quality entertainment to their customers while remaining efficient and secure. We are honored that CTH trusted Irdeto to help them go digital, joining leading operators across the globe that have successfully deployed Cloaked CA. We look forward to building this strategic partnership with CTH and achieving new technological milestones.”
Irdeto Cloaked CA represents a revolution in conditional access technology, not only because it saves operators money and simplifies operations, but also because it is the first broadcast conditional access client to gain wide familiarity and trust from Hollywood studios. The solution uses an innovative software security client to gain freedom from smart cards for protecting digital TV content. It helps pay TV operators and broadcasters to offer digital services using a highly cost-effective, upgradable and future-proof conditional access solution, and assures content owners that their assets are protected against theft or viewing in unauthorized territories. Irdeto Cloaked CA is also future-proof as it is fully renewable through over the air, using the operators’ existing device management tools and allowing them to conveniently add new functionalities and security.
Irdeto Cloaked CA has been independently audited by industry experts including T-Systems Germany and Farncombe Technology Ltd.
Cable Thai Holding Public Company Limited was founded in 2009 by over 100 local cable TV operators from across Thailand with the objective of aggregating high-quality copyrighted content on a single platform. At present, CTH consists of approximately 200 local cable TV operators which cover over 2.5 million households nationwide.
The company has just rebranded and changed name to CTH Public Company Limited and positions itself as a broadband cable operator and platform management, distributing variety of customized digital data such as Cable TV Broadcasting, Broadband Internet, and others related products & services for individuals and business customers provides multiple channels that air high-quality programming exclusively for its members.
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
For further information, please contact:
Irdeto Media Team