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AMSTERDAM – 05 March 2013 – Irdeto, a world leader in multi-screen, media protection and revenue assurance solutions, today announced that FilmFlex has selected the company to secure premium entertainment assets on iOS and Android smartphones and tablets. FilmFlex is leveraging Irdeto’s media protection solutions, powered by ActiveCloak™, to ensure the content delivered by FilmFlex customers like Virgin Media, EE and Film4 is secured according to the evolving robustness rules imposed by studios.

FilmFlex provides white-label movies-on-demand solutions for major brands that covers service development and platform operation, all content acquisition, management, billing and customer service. Recognizing the growing consumer demand for expansion onto more connected devices, FilmFlex chose Irdeto to ensure the smooth launch of its new multi-screen initiative.

“As we deal with around 30 different content distributors, including all of the major Hollywood studios and the UK’s leading independents, the fact that Irdeto’s media protection solutions are already approved by studios for other big-name customers around the world makes extending our services onto new devices easier. Content security is paramount as we expand our proposition in to more devices for our white-label clients,” said Greig Hilton, COO at FilmFlex. “This was an ideal relationship when you consider what each party brings to the table. Irdeto can help us to protect our business model by securely delivering this content on the latest consumer devices. With Irdeto as our partner, we can remain focused on expanding FilmFlex’s leading position into new clients, platforms, devices and markets.”

Doug Lowther, EVP of Sales and Marketing at Irdeto, said: “Innovative companies like FilmFlex really understand the changing consumption habits of their consumers. Flexibility and the need to provide premium content on a multitude of devices is no longer a nice-to-have. We help make this vision a reality with our flexible and advanced media protection. We don’t just protect the content – we help protect our customer’s fundamental business model.”

Using Irdeto’s media protection, FilmFlex now has a secure implementation of Microsoft® PlayReady® Digital Rights Management (DRM) technology. PlayReady enables digital entertainment services across devices and software applications, with a specific focus on meeting the needs of content owners, network operators, service providers and device manufacturers.

Irdeto’s media protection solutions protect everything from catch-up TV to Hollywood movies delivered over-the-top (OTT) or through the home network, helping pay media companies build a successful digital media business model that can be securely monetized. The solutions also help to future-proof revenue streams by enabling customers to extend their services to any connected device using any DRM or adaptive bitrate streaming technology. Leading providers like Comcast, Cablevision, Rogers, Mediaset, Viaplay, Astro and Sony rely on Irdeto to protect and enable their digital media businesses.

About FilmFlex

FilmFlex is the UK’s leading on-demand movie service provider having managed the VOD movie service on Virgin Media since 2005, with over 80,000,000 buys to date.

FilmFlex is a joint venture between Sony Pictures Television (a Sony Pictures Entertainment company) and The Walt Disney Company EMEA, and has content deals with over 30 movie suppliers the six major Hollywood studios and the leading independent distributors.

FilmFlex clients include major media brands Virgin Media and Film4 and mobile operator EE

About Irdeto

Irdeto. Building a Secure Future.™

Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at

For further information, please contact:

Irdeto Media Team