Irdeto Enables GlobeCast to Offer Customers their Favorite International Channels on New OTT Platform via Innovative Broadband and Customer Care & Billing Solutions
The 2012 Cable Show, BOSTON – 21 May 2012 – Irdeto, a global software security and media technology company, today announced at the 2012 Cable Show that GlobeCast, a global content management delivery company and leading source of international content, has selected its patented Irdeto Broadband and Irdeto Customer Central solutions for its newest venture in North America, MyGlobeTV. Announced in April and scheduled for a July commercial launch, MyGlobeTV is an over-the-top (OTT) platform for broadcasters to offer international and genre-based content directly to subscribers.
North America is widely considered the most attractive market for OTT services in the world, with Parks Associates reporting that in 2011, 81% of North American Pay TV subscribers would have access to TV Everywhere services. To support GlobeCast’s growth into the OTT environment, it needed flexible and scalable broadband and customer care and billing solutions to make MyGlobeTV a reality. After evaluating several solution providers, GlobeCast found that only Irdeto could truly offer the customized, end-to-end services it needed.
“MyGlobeTV is designed to meet the growing demand of consumers for anytime-anywhere viewing on any connected device, and to ensure a seamless move in this direction, we needed a partner with proven experience in the broadcast and broadband environment,” said Emma Brackett, VP of Consumer Products and Services at GlobeCast. “By utilizing Irdeto Broadband solutions, we can offer our customers secure connectivity to MyGlobeTV across a range of devices so they can enjoy their favorite content anywhere, whether through their MyGlobeTV set-top box, or through the future web-based application.”
GlobeCast selected Irdeto Broadband to provide protection and ongoing monetization of premium content on broadband-connected devices, relying on an intuitive interface to easily configure content-viewing rules and support its business model. The Irdeto Broadband solutions are applicable to virtually all business models, including subscription-based, pay-per-view, video on-demand (VOD), ad-supported and pay-to-own, which allows OTT content providers, such as GlobeCast, to experiment with different services and determine the best recipe for monetizing their content across multiple distribution methods.
Using Irdeto Customer Central for both its MyGlobeTV and traditional DTH platform, WorldTV, GlobeCast will leverage a pre-built, easy-to-navigate web interface, comprehensive backend system to track inventory, account creation and termination tools, and a system that allows for flexible reporting.
“As a well-established DTH satellite player moving into an OTT environment, GlobeCast needed a trusted, secure and intuitive platform to reach customers across a number of devices and provide a true 360 degree view of the consumer,” said Richard Frankland, regional vice president, Digital TV Sales Americas, Irdeto. “Irdeto was able to provide GlobeCast with a one-stop-shop solution, flexibility and scalability for MyGlobeTV across a number of customer touch-points. We look forward to working together and building a framework for expansion as their customer-base continues to grow.”
A subsidiary of France Telecom/Orange, GlobeCast is a leading provider of media management and global content delivery services for broadcasters and content creators. With a secure fiber and satellite network connected to dozens of teleports, technical operations centers, and points-of-presence worldwide, GlobeCast manages and transports millions of hours of video and other rich media each year. An integrator of audiovisual technology and a full service provider, GlobeCast works with all the actors in the audiovisual chain from production companies to broadcasters, retail organizations, cinema chains, and more. The company provides on-site service from major news and sporting events for coverage in SD, HD, or even 3D. Present in Europe, the Americas, the Middle East, Asia, Africa, and Australia, GlobeCast is also an expert in international television markets, and works with new and established broadcasters to reach and secure distribution with leading pay-TV operators around the world.
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
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