Irdeto expands Rights footprint by enabling international train passengers to enjoy premium entertainment
AMSTERDAM – 16 March 2016 – Irdeto, a world leader in digital platform security, today announced that it has been selected by GoMedia, Europe’s leading on-board infotainment provider, to design a content protection solution which supports OTT video delivery for travelers on Eurostar trains. GoMedia will use Irdeto Rights to secure access over PCs and Macs and leverage Irdeto ActiveCloak technology and Irdeto Secure Key Exchange (SKE) for the Eurostar mobile app. This is the first deployment of Irdeto technology in the transportation market.
GoMedia specializes in providing companies with deployed Wi-Fi media solutions that allow them to monetize their services. In this deployment, Irdeto Rights will secure access to Eurostar’s OTT content library, either through the iOS and Android apps or via Pc or Mac. Travelers will be able to access the videos in the library directly via onboard Wi-Fi, without requiring a 3G/4G connection. With this new service, GoMedia and Eurostar can reach up to 600,000 European passengers every month.
“As we launch this new service in the train industry, it was paramount to demonstrate a robust and secure solution to Eurostar,” said Roger Matthews, Managing Director, GoMedia. “The flexibility of the technical solution and experience offered by Irdeto was perfect for this project, providing a sound framework that can be adapted and personalized for other GoMedia customers.”
“Protecting monetized content through public transport networks is just as crucial as protecting premium content through traditional media channels,” said Richard Scott, Senior Vice President, Sales and Marketing, Irdeto. “We are delighted to be working with GoMedia as it introduces a new service to the train industry and kicks off with an innovative leader like Eurostar. The adoption of our Rights solutions and services is a testament to the standard we are setting for security in the connected device environment – both inside and outside of the home.”
GoMedia helps rail, coach and other transport companies monetise their existing onboard Wi-Fi infrastructure and revolutionise their passenger experience with world-class entertainment and information content, hosted on-board and delivered to passengers’ own mobile devices. From blockbuster films, catch-up TV, box sets, cartoons and games, to digital newspapers and magazines, GoMedia gives passengers fantastic entertainment packages that reflect and extend brands. It can also be used as a platform to generate ancillary revenue in a variety of ways including targeted digital advertising, Pay TV, sponsorship, enhanced data, passenger upgrades and at-seat ordering, among other options. www.gomedia.io
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
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