New functionality enables fast integration and rapid detection of pirated streams and their origin on broadcast and OTT networks

 

IBC, AMSTERDAM – 12 September 2019 – Content redistribution piracy remains a big threat to the media and entertainment industry and, with increasing budgets for original content, broadcast and OTT services are often primary targets for illegal redistribution. To continue to address piracy challenges, Irdeto has added client watermarking capabilities to the Irdeto TraceMark™ forensic watermarking solution. The new solution enables fast integration and rapid detection of pirate sources, making it a powerful anti-piracy capability for live content such as 4K sports.

With the addition of the client watermarking solution, broadcast and OTT operators are now able to identify which account the pirate stream is originating from and on which device. This enables them to address the unique challenges of protecting premium live content, where rapid detection and shutdown of pirate streams is critical while the game is on. This capability is also beneficial for content owners or rights holders that go direct to consumers. Combined with the existing head-end watermarking, Irdeto TraceMark now offers a comprehensive solution that meets the different needs of content protection.

“With the increasing availability of premium content it’s more important than ever for content owners and operators to protect their investment,” said Andrew Bunten, SVP Content Protection at Irdeto. “To effectively combat online piracy, content owners and operators must combine state of the art anti-piracy technologies which identify the source of pirated content and allow for its immediate shutdown, with proactive enforcement and investigative services. With the addition of client watermarking, Irdeto provides a full range of anti-piracy solutions and services for all types of premium content.”

Offered as a key solution in the Irdeto Piracy Control suite, Irdeto TraceMark forensic watermarking provides a quick and easy method to trace the content or stream back to the source of the leak and enable operators to take actions against the pirate. TraceMark is also pre-integrated with Irdeto Conditional Access System and Irdeto Control, the multi-DRM and policy management system to help operators protect their business models on any network.

To learn more about Irdeto TraceMark forensic watermarking, please visit: https://resources.irdeto.com/solution-overviews-datasheets/datasheet-irdeto-tracemark-forensic-watermarking-distributor-watermarking-for-content-owners-sports-rights-holders

About Irdeto

Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect over 5 billion devices and applications for some of the world’s best-known brands. With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a secure future where people can embrace connectivity without fear. Please visit Irdeto at www.irdeto.com.

For further information, please contact:

Jon White
Interim Head of PR, Irdeto
Phone: +44 (0)7384 234942
Email: jonathan.white@irdeto.com