BEIJING – 13 May 2013 – Irdeto, a world leader in media protection, has signed a Memorandum of Understanding (MOU) with the Alibaba Group intended to formally support and reconfirm commitment to anti-piracy initiatives aimed at protecting Irdeto pay media customers on the Alibaba Group e-commerce platforms.

Mr. Bengt Jonsson, Irdeto VP Sales APAC, and Mr. Chen Jianhua, Senior Manager of Alibaba Group Information Security Department sign an MOU asserting a strong commitment to fighting media piracy, an ongoing challenge for pay TV operators and broadcasters across Asia-Pacific.

The MOU is in response to investigations that found an increasing number of advertisements for pirate devices on key Alibaba and Taobao B2B sites, including http://www.1688.com, http://www.alibaba.com, http://www.aliexpress.com, and http://www.taobao.com. Pirate devices, designed to facilitate unauthorized access to pay TV content, included card-sharing set top boxes, satellite and GSM sharing dongles and card splitters.

Mr. Bengt Jonsson, Irdeto VP Asia Pacific, explained, “We applaud Alibaba Group for recognizing the need to adopt strict intellectual property initiatives that support the protection of businesses, their technology and content. This MOU is an important step in the development of China’s intellectual property environment that will help protect the revenues of our pay media customers.”

Mr. CHEN Jianhua, Senior Manager of Alibaba Group’s Information Security Department, stated, “As a leader in the e-commerce industry, Alibaba Group places great importance on the protection of intellectual property rights. We are very happy to establish cooperation with a world leader in media protection, and we believe this marks the beginning of a partnership that will help ensure the protection of intellectual property in China.”

Mr. Jonsson signed the MOU on behalf of Irdeto with Mr. CHEN at the Alibaba Group offices in Hangzhou, China.

About Alibaba Group

Alibaba Group is a family of Internet-based businesses which makes it easy for anyone to buy or sell online anywhere in the world. Since its inception, it has developed leading businesses in consumer e-commerce, online payment, business-to-business marketplaces and cloud computing, reaching Internet users in more than 240 countries and regions. Alibaba Group consists of 25 business units and is focused on fostering the development of an open, collaborative and prosperous e-commerce ecosystem.

Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China who has aspired to help make the Internet accessible, trustworthy and beneficial for everyone. The privately held Alibaba Group, including its affiliated entities, employs more than 24,000 people in some 70 cities in Greater China, India, Japan, Korea, the United Kingdom and the United States.

About Irdeto

Irdeto. Building a Secure Future.™

Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.

For further information about Irdeto please contact:

Stephen Russell
Global Manager, Public Relations, Irdeto
Mobile: +1 774 273 3890
Email: Stephen.Russell@irdeto.com