Irdeto Rights for China DRM with TEE integration is the first-ever hardware-protected ecosystem for China DRM that will give operators more control and confidence to launch premium content services
CCBN, CHINA – 23 March 2017 – Irdeto has announced the successful integration of Irdeto Rights for China DRM with Amlogic’s S905X, S905D, and S912 system on chips (SoCs). These SoCs are equipped with advanced security features that enable integration with trusted execution environment (TEE).
With this first hardware-protected ecosystem for China DRM in the industry, operators in China and content owners benefit from having full control and confidence to launch premium content services that support Hollywood studios high value early releases as well as 4K/UHD content.
China is forecasted to have the largest market share for over-the-top (OTT) TV and video revenues in Asia Pacific ($7.9 billion) by 2021, according to a research by Digital TV Research.
“As global video-on-demand services grow, China is emerging as one of the largest markets for OTT demand and new offerings, especially for premium content services,” said James Xie, Vice President, Corporate Business Strategy at Amlogic. “We are delighted to integrate our TEE hardware with Irdeto Rights for China DRM, to bring the highest form of security for 4K/UHD content to operators in China and content owners. We are also confident that our collaboration with Irdeto will instill greater confidence for the studios to invest more in the Chinese market.”
“With the anticipated growth in OTT, our partnership with Amlogic will facilitate the availability of premium content for the Chinese audience and meet the growing demand,” said Marco Xie, General Manager, China, Irdeto. “With a world-class level of security for delivery platforms, content owners can accelerate the release of new content and explore new business models to generate greater revenues from premium content offerings for the Chinese audience.”
As part of the Irdeto 360 security suite, Irdeto launched Irdeto Rights for China DRM, the first-ever Chinese government-approved and Hollywood studios-validated DRM solution last year. It is uniquely offered together with Irdeto TraceMark™ forensic watermarking and is fully compliant with the standards of The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT). With Irdeto’s support of the first hardware-protected ecosystem for China DRM, operators are able to securely offer consumers access to premium content.
Amlogic is a global fabless system-on-a-chip (SoC) leader that provides open platform solutions for multimedia consumer devices including OTT/IP STBs, Smart TVs and Smart Home products. Amlogic has combined its highly-optimized media processing engine and system IPs with industry-leading CPU and GPU technologies to produce solutions for leading pay-tv operators, OEM, and ODM partners. Through proprietary techniques, Amlogic has been able to achieve cost, performance, and power consumption optimizations never seen before. Amlogic lets partners rapidly develop market-leading products by providing turnkey solutions on both Android and Linux. Amlogic is founded in Santa Clara, California, with R&D centers, support and sales offices in Santa Clara, Shanghai, Beijing, Shenzhen, Taipei, Seoul and France.
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications across multiple industries, such as media & entertainment, payments and automotive. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
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