Irdeto TraceMark™ Forensic Watermarking Integrated with Scenarist Ultra HD Authoring Provides Hollywood Studios with Comprehensive Capabilities to Track Pirated Ultra HD Blu-ray Titles
AMSTERDAM – 10 September 2016 – Irdeto, the world leader in digital platform security, and Scenarist, LLC, the developer of Hollywood-standard, multi-format authoring tools, have partnered to provide content owners with access to world-class forensic watermarking for Ultra HD Blu-ray discs. The partnership combines Irdeto TraceMark™, a proven solution for tracking pirated content down to the point of a security breach, with Scenarist’s Ultra HD Blu-ray authoring system which is used to create the vast majority of Blu-ray Disc and Ultra HD Blu-ray commercial releases.
Irdeto and Scenarist closely collaborated with major studio, Twentieth Century Fox to develop the technology and ensure the integration helps content owners meet the MovieLabs Specification for Enhanced Content Protection (ECP). The result of the integration means that Hollywood Studios like Twentieth Century Fox and content owners everywhere can have even greater confidence in delivering their valuable assets in high bandwidth Ultra HD/High Dynamic Range (HDR) content on Ultra HD Blu-ray and beyond.
“We are pleased to work with Irdeto and Scenarist to successfully implement a forensic watermarking solution seamlessly with the Ultra HD Blu-ray authoring process,” said Hanno Basse, Chief Technical Officer, Twentieth Century Fox Film. “For Twentieth Century Fox, we wanted to ensure the technology added to our comprehensive security strategy and give our content the protections needed to best manage piracy, which allows us to more readily release premium content consumers crave.”
“Combating piracy and enhancing security strategies is key for studios like Twentieth Century Fox to keep premium content secure,” said Lawrence Low, Vice President of Business Development and Sales, Irdeto. “This is especially important to protect the highest quality content and most valuable experience available to consumers. Our goal was to provide studios with premium watermarking capabilities that are easy to incorporate and can work with other existing watermarking technologies.”
Scenarist authoring tools enable major motion picture companies, high-end authoring facilities, producers and independent content holders to release titles across multi-formats as well as the new Ultra HD Blu-ray specification. Via the integration with Scenarist, Irdeto TraceMark provides a unique, robust and invisible mark embedded to identify each individual content stream. TraceMark works in conjunction with Irdeto’s Online Piracy Detection and Rights Enforcement services that provide content owners and broadcasters a quick and easy mechanism to trace back to the source of a security breach. The solution is tamper resistant and does not impact the end-user experience.
“For more than 20 years now, Scenarist is the brand Hollywood relies on to deliver their high-value content to millions of consumers worldwide across a range for formats. It is in our DNA to help our studio constituents with the best and more powerful tools possible to enable that to happen,” said Chris Neely, managing partner at Scenarist, LLC in Marin County, California. “Our partnership with Irdeto provides our customers with the ultimate solution for creating the most secure Ultra HD Blu-ray titles and with added deterrence to pirates of content traceability.”
About Scenarist, LLC
Scenarist, LLC is the world’s leading developer of professional authoring technology and products. The majority of worldwide commercial release DVD-Video, Blu-ray Disc, and Ultra HD Blu-ray titles are created using Scenarist authoring products. The company’s core products, Scenarist SD and Scenarist BD, have been the Hollywood-standard since 1995 because they provide unparalleled access to format parameters and enable the ultimate level of authoring creativity and compatibility for Hollywood’s most demanding titles. For more information please visit www.scenarist.com.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film. TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions as well as all third party distribution partners on DVD, Blu-ray™, 4K Ultra HD, Digital HD, and VOD (video-on-demand). Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets and digital stores throughout the world.
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
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Irdeto Media Team