Tata Elxsi and Irdeto Help OEMs Implement Secure In-Vehicle Displays; Secure In-Car Display System Showcase at CES
CES – LAS VEGAS – 03 January 2017 – Irdeto, the world leader in digital platform security, today announced a partnership with Tata Elxsi, a key global player in the automotive ecosystem, to provide automakers with secure in-car display systems for automobiles. Irdeto has combined its Cloakware for Automotive by Irdeto security solution with Tata Elxsi’s design engineering expertise to offer secure, best-in-class user interface solutions to automotive clients around the world.
Gartner is predicting that by 2020, there will be a quarter of a billion connected cars on the road. As the number of connected cars continues to grow, the importance of security becomes even more critical to ensure a safe driving experience while still providing the connectivity that consumers desire. The partnership delivers high-end security, human machine interface (HMI) design, and innovative and appealing visual solutions for futuristic displays in vehicles as a full-system development service. The Tata Elxsi and Irdeto solution works with Vehicle-to-X (V2X), connected cars and Advanced Driver Assistance Systems (ADAS) technologies, providing secure design engineering services to customers. In addition, Tata Elxsi and Irdeto are also addressing security issues related to mobile companion applications. The partnership secures the application, any data generated by the app and the communication between the vehicle and mobile phone using the Remote Vehicle Interaction (RVI) specification.
“With the arrival of futuristic technology in cars like an integrated e-cockpit and autonomous vehicles, the user interface plays a key role in the driving experience,” said Tony K John, Global Head of Marketing, Partnership & Alliance, Transportation Business Unit, Tata Elxsi. “This technology should be truly intuitive for the end-user, but automakers face many challenges when designing an effective user interface that is also secure. By joining forces with Irdeto, we are addressing this challenge by providing a secure and intuitive solution that is a differentiator for today’s OEMs, helping them achieve a competitive advantage while keeping drivers safe.”
With more than 20 years of working experience with automotive OEMs, tier-one suppliers, tool vendors and semiconductor companies, Tata Elxsi is the preferred partner for system design in automotive product development. The partnership enables Tata Elxsi’s design team to rapidly prototype an advanced graphical user interface (GUI) which seamlessly and securely transitions with the target system, including instrument clusters, infotainment head units, rear-seat entertainment and connected car application interfaces.
“With the number of connected cars growing on our roads each and every day, hackers are stepping up their game to target vehicles that have become dependent on software, but are weak on security,” said Daniel Thunberg, Global Head, Connected Transport at Irdeto. “Today’s connected vehicle is an easy target for hackers, which is why it is critical for OEMs to implement effective cybersecurity into their vehicles from the beginning. Our partnership with Tata Elxsi provides a joint solution that not only provides a high-end user experience, but also world-class security that is integrated into the design process.”
Cloakware for Automotive is a comprehensive solution that allows automakers to create safe and secure vehicles. By combining innovative, patented technologies and cybercrime services to address a variety of security challenges in a car, Irdeto is providing strong anti-hacking protection with renewable software security. The solution makes it virtually impossible to reverse engineer vehicle software, ensuring that automobiles operate as intended.
Tata Elxsi and Irdeto will demo this secure in-car display system at CES from January 5-7 at the Bellagio hotel. To learn more or request a demo, please visit: http://irdeto.com/products/cloakware-for-automotive.htm or email us at: firstname.lastname@example.org.
About Tata Elxsi
Tata Elxsi is a global design and technology services company, headquartered in Bangalore. It addresses the automotive, broadcast and communications, consumer electronics and healthcare industries. This is supported by a network of design studios, development centres and offices worldwide. Tata Elxsi works with leading OEMs and system suppliers in the automotive and transportation industries for R&D, design and product engineering services from architecture to launch and beyond. It brings together domain experience across Infotainment, Active Safety, Telematics, Powertrain & Hybrid, Body & Chassis systems, along with technologies such as artificial intelligence, analytics, cloud and IoT. Tata Elxsi is accredited with Automotive SPICE Level 5 certification and is a member of leading consortiums such as AUTOSAR and GENIVI.
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
For further information, please contact:
Irdeto Media Team