Now counting all major MENA pay TV operators as customers, Irdeto adds new hires dedicated to advancing Multiscreen and OTT opportunities in the region
CABSAT, Dubai – 11 March 2014 – Irdeto ,a world leader in Multiscreen, Revenue Assurance and Media Protection solutions, today announced increased investment in MENA with key hires and expansion, a result of working with every major pay TV operator and broadcaster in the region.
In a move that emphasizes its commitment to the region and to multi-screen, Irdeto is also announcing the key hires of some of the industry’s leading solutions architects to strengthen its offering: Industry experts David Berry, Robert Brown, and Andrew Gayter join the company’s Multiscreen and Media Solutions team from Piksel, bringing with them extensive knowledge of industry trends and multi-screen development as well as experience delivering some of the largest strategic deployments in the MENA region.
Success in MENA is underpinned by Irdeto’s strong customer base, including OSN, the leading destination for premium pay TV entertainment content in the region. OSN is using Irdeto’s Media Protection solutions to securely deliver content across 140 channels.
Irdeto is also working closely with MBC HD, the Middle East’s biggest media player reaching an audience of over 100 million per day, to support the expansion of its HD and OTT services. “MBC has a very exciting future,” said Abe Naga, Head of Digital, MBC Group. “We look forward to working with companies like Irdeto to expand the landscape of broadcasting and deliver compelling entertainment experiences that enrich consumers’ lives.”
Revenue Assurance is a leading differentiator for Irdeto in MENA. Because safeguarding substantial investments in live sports rights is a top priority, Irdeto provides managed services and solutions to some of the region’s biggest sports broadcasters, including beIN Sports. Mitigating the piracy challenge includes tracking and reporting on content theft and redistribution as well as enforcing the shutdown of illegal streams.
New market entrants also rely on Irdeto to protect high-quality content. My-HD, the leading and first ultra-low pay Direct-to-Home (DTH) platform, recently selected Irdeto to secure the launch of over 44 premium HD channels via Arabsat to the region.
“Irdeto’s strength and heritage in the media protection market made them a clear choice for us. As a game changer intending to shape the future of HD TV entertainment, we required a long-term partner that could deliver a combination of strong security, experience and scalability as well as minimize total cost of ownership,” commented Cliff Nelson, CEO My-HD.
Other key Irdeto customers in MENA include innovators such as ADMC, Al-Majd, CNE, ICHD and Selevision, all of whom are capitalizing on the escalating demand for multi-device, OTT and dynamic consumer services. Irdeto and Media Group International (MGI) have also come together to offer integrated broadcast and OTT services to broadcasters and TV platform operators in the region.
“The MENA region is seeing unprecedented demand for premium content on all platforms and it is important that operators deploy services that can scale to allow integrated OTT capabilities,” said Paul Hennessy, CEO, Media Group International. “Partnering with Irdeto allows us to deliver the most innovative and proven integrated broadcast and OTT services with a great user experience and reduced time-to-market, risk and cost.”
The expanding multi-screen market in MENA will continue to be a key growth area for Irdeto moving forward. Recent research commissioned by Irdeto found that multi-screen services are in high demand in the GCC countries with 29% of respondents stating they don’t have a preference for satellite TV or Internet TV in the future, as long they have a service that gives them access to their content on any device.
Speaking on the market potential in this high-growth region, John Illingworth, Director of Sales, MENA, Irdeto, said: “There is tremendous demand for OTT services. Any broadcaster or operator not building out an OTT infrastructure will not be able to differentiate against a new wave of competition in the next year and beyond. OTT will be a critical part of any operator’s consumer service. Consumers will not know or care which transmission path their content is taking – all they will want is great content on any device, anywhere.”
Irdeto is committed to delivering best in breed solutions to its customers. At CABSAT 2014, Irdeto CEO Graham Kill will be hosting a roundtable in partnership with MGI CEO Paul Hennessey discussing the “OTT state of play” in the MENA region. Additionally, Irdeto has launched new, local consumer research into the expanding OTT market. The full press release can be accessed here.
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
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