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AMSTERDAM – 5 September 2019 Irdeto today announced that Dario Choi has been appointed to the role of Head of Sales, North & South East Asia. Mr. Choi joins Irdeto from Huawei, where he was Vice President of Digital Services, Cloud & Data Center and responsible for assisting its global customer base with their digital transformation strategies. In his new role, he will be responsible for driving sales growth in the region.

Prior to his role at Huawei, he held senior management positions at Asianet, Harmonic, Avid, Harris Broadcast and Ericsson. With extensive experience in the technology and media and entertainment sectors, Mr. Choi will strengthen and expand Irdeto’s substantial customer base across this market.

“This is a very exciting time for media and entertainment industry in Asia as it undergoes a rapid evolution, driven by advances in technology and changes in consumer needs,” said Dario Choi, Head of Sales, North & South East Asia, Irdeto. “I have been in the broadcast and media industry for almost 20 years and Irdeto is a leader when it comes to security. I am truly excited to join Irdeto to drive sales growth across North and South East Asia.”

“As the media industry continues to evolve in Asia Pacific, service providers and rights holders face the continuing challenge of an increasingly competitive landscape combined with piracy and cybercrime threats,” said Bengt Jonsson, Senior Vice President of Sales & Services, Irdeto. “Irdeto is committed to helping its customers all over the world overcome these challenges and Dario Choi’s expertise and experience will be invaluable as Irdeto further grows its business in this diverse and dynamic region.”

About Irdeto

Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport, connected health and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect more than six billion devices and applications for some of the world’s best-known and loved brands. People are Irdeto’s biggest strength and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto's success.

With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a secure future where people can embrace connectivity without fear.

For further information, please contact:

Irdeto Media Team