Irdeto will deploy its security solutions – Irdeto Armor for Android TV, Irdeto Cloaked CA and Middleware – on Airtel’s direct-to-home satellite service and hybrid Android TV platform
IBC, AMSTERDAM – 15 September 2018 – Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-top-box and the content offered on Airtel’s hybrid Android TV platform.
Irdeto will implement its state-of-the-art security solutions – Irdeto Armor for Android TV, Irdeto Cloaked CA and Middleware – on Airtel’s set-top-boxes to deliver the utmost safety for all its valuable content and also provide an improved customer experience.
“To succeed in today’s ever-evolving pay TV landscape, operators need to offer innovative and secure platforms,” said Doug Lowther, CEO, Irdeto. “Operators must also balance the needs of consumers while maintaining full control of security on their platform. As a security-savvy organization that recognizes the needs of its customers, Airtel is providing a future-proof offering that gives consumers the content they desire and the flexibility they require. This forward-looking approach gives Airtel a competitive edge by delivering secure, premium and innovative pay TV services.”
Sunil Taldar, CEO – Airtel Digital TV, said, “Customers are at the heart of everything we do at Airtel and delivering a secure platform to them is our top priority. We are delighted to have Irdeto as our partner and bring their expertise to ensure complete security of all content on our platforms.”
Open platforms like hybrid set-top-boxes offer customers a vast choice of content and a premium user experience. Customers can enjoy flexibility and convenience as they experience content on-demand. While these platforms offer service providers an immense opportunity to meet unique customer demand for content, securing the content is imperative to ensure data protection. Under the partnership, Irdeto will work with Airtel on a robust content protection strategy that also ensures a premium user experience for customers.
Irdeto will provide advanced security services to Airtel to help the company manage a variety of threats while ensuring an optimal viewing experience. Designed to protect the device, data and services built on Android TV, Irdeto Armor provides Airtel with the ability to securely manage this open platform to better address consumer demand now and in the future.
Airtel and Irdeto sign contract to secure content on Airtel’s Digital TV platform at IBC 2018. From Left to Right – Sanjeev Kashyap, CTO of Airtel Digital TV; Sunil Taldar, CEO of Airtel Digital TV; Doug Lowther, CEO of Irdeto; Bengt Jonsson, SVP of Sales & Services at Irdeto; Sanjiv Kainth, VP of South Asia at Irdeto.
From Left to Right – Andrew Bunten, SVP of Content Protection at Irdeto; Sanjeev Kashyap, CTO of Airtel Digital TV; Sunil Taldar, CEO of Airtel Digital TV; Doug Lowther, CEO of Irdeto; Sanjiv Kainth, VP of South Asia at Irdeto; Bengt Jonsson, SVP of Sales & Services at Irdeto.
Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport, connected health and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect more than six billion devices and applications for some of the world’s best-known and loved brands. People are Irdeto’s biggest strength and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto's success.
With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a secure future where people can embrace connectivity without fear.
About Bharti Airtel Limited
Bharti Airtel Limited is a leading global telecommunications company with operations in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 456 million customers across its operations at the end of June 2018. To know more please visit, www.airtel.com
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