Partnership will enable operators to speed up deployment of premium content services on Android TV
AMSTERDAM – 12 November 2019 – Android TV, with the extensive Google app store is already playing an influential role in pay TV, as operators are under pressure to increase consumer choice, reduce cost and speed up time to market. To address these challenges, Irdeto has partnered with Amlogic, a leading fabless semiconductor company, and Skyworth Digital, the world’s largest set-top box (STB) manufacturer, to launch a production-ready hybrid STB reference design under Google’s Android TV program.
This provides operators with a pre-certified, cost-efficient hybrid Android TV platform that reduces launch time by up to six months. It is easier to maintain and provides a future-proof platform for operators to launch new business models.
“Under the Google program, we are delivering an Android TV production-ready hybrid STB reference design which will allow operators to simplify integration, speed up time to market and ensure a great user experience,” said James Xie, Senior Vice President of Corporate Business Strategy, Amlogic. “Through our partnership with Irdeto and Skyworth, we are also ensuring the highest levels of security to meet the most demanding premium content requirements, whilst ensuring operators have full control. In addition, the total product lifecycle is managed, including the update process, which provides significant savings to the operator.”
The lynchpin of this production-ready hybrid STB reference design is security. With Irdeto Armor, operators can provide a great Android TV experience – giving consumers both broadcast TV and the OTT apps they crave – while ensuring the highest levels of security for premium content delivery. Part of Irdeto Armor, App Watch also prevents the use of malicious and pirate apps or add-ons on the STB, a challenge that must be addressed when giving consumers access to open app stores.
“We’ve seen hybrid Android TV STBs as strategic additions to operators’ portfolio, enabling operators to launch premium services at the speed and cost-efficiency they couldn’t achieve on proprietary platforms,” said Steeve Huin, Vice President of Strategic Partnerships, Business Development and Marketing, Irdeto. “With more at stake, operators must ensure the best security for both the content and the platform, including protection from malicious and pirate apps and add-ons on the set-top box. This partnership provides a secure, production-ready hybrid STB reference design that is pre-certified, meaning that operators will see an even quicker deployment for Android TV.”
“Fast deployment at scale is essential for operators looking to launch premium services and content,” said Charlie Zheng, Vice President of Strategic Partnerships, Sales and Marketing, Skyworth Digital. “This partnership enables quick and easy deployment of new and innovative Android TV STBs, based on a single design, with trusted security implemented at the core. This provides operators with the assurance that their services can be easily maintained and are protected from pirates looking to implement malicious apps and supply illegal content.”
Amlogic is a leading global fabless system-on-a-chip (SoC) supplier that provides open platform solutions for multimedia consumer devices including OTT/IP STBs, Smart TVs and Smart Home products. Amlogic has combined its highly-optimized media processing engine and system IPs with industry-leading CPU and GPU technologies to produce solutions for advanced pay-tv operators, OEM, and ODM partners. Through proprietary techniques, Amlogic has been able to achieve cost, performance, and power consumption optimizations never seen before. Amlogic lets partners rapidly develop market-leading products by providing turnkey solutions on both Android and Linux. Amlogic is founded in Santa Clara, California, with R&D centers, support and sales offices in Santa Clara, Shanghai, Shenzhen, Beijing, Taipei, Seoul, London, Indianapolis, and Milan. Visit Amlogic online at http://www.amlogic.com.
Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport, connected health and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect more than six billion devices and applications for some of the world’s best-known and loved brands. People are Irdeto’s biggest strength and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto's success.
With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a secure future where people can embrace connectivity without fear.
About Skyworth Digital
Skyworth Digital is the world largest set top box manufacturer with shipment volume over 38 million units per annum. Skyworth Digital commits to be long term business partner of pay-tv and telecommunication operators via providing high quality cost efficient products, professional service, system integration service and B2B2C retail service. Skyworth Digital has four R&D centers in Shenzhen, Beijing, Wuhan and Leeds UK. Over 6,500 employees works in 20 countries serving over 100 operator customers.
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Irdeto Media Team