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Recognized as the best solution on the market, the first-of-its-kind watermarking solution providing flexibility and protection


AMSTERDAM, October 22 2020 – Irdeto, the world leader in digital platform security is proud to announce that their integration of Irdeto TraceMark for Distribution, a watermarking solution for content owners, with IBM’s Aspera on Cloud has won the Product of the Year Award at the NAB 2020 New York Show.

The Product of the Year Awards recognize innovative new products at the NAB 2020 Show, the premier launchpad for breakthroughs at the intersection of media, entertainment, and technology. The Product of the Year Awards acknowledge the most significant and promising new products and technologies being showcased at the event.

Launched in September 2020, Irdeto and IBM Aspera’s pre-integrated hosted service sets a new standard in the movie industry by solving a long-standing industry challenge of having two separate workflows by combining the transfer and watermarking of files into one workflow. This removes the need for costly integrations and is replaced with fast deployments that scale to any number of distributed files and downloads. With one click in the user-interface, the solution removes the complexity out of watermarking video files. Pre-integration, the option to subscribe for watermarking and/or detection services separately, and a new pay-per-use business model make watermarking accessible as a hosted service to content owners and post-production houses of all sizes. This innovative new way to produce and protect content is especially important today, as teams work remotely. The need for a secure and quick way to share edits and clips to ensure production continues seamlessly is more critical than ever before.

“It is great to see our partnership with IBM Aspera being recognized for it’s innovation with such a prestigious industry award. The integration of Irdeto TraceMark and IBM Aspera’s patented transfer technology as a hosted service allows content owners to deliver assets rapidly and efficiently across the world, while mitigating the impact of redistribution piracy”, said Steeve Huin, Chief Marketing Officer at Irdeto. “This award further strengthens our leading position in the cybersecurity industry and a trusted partner of choice”, Huin added.

About Irdeto

Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport, connected health and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect more than six billion devices and applications for some of the world’s best-known and loved brands. People are Irdeto’s biggest strength and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto's success.

With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a secure future where people can embrace connectivity without fear.

About IBM Aspera

IBM Aspera offers next-generation transport technologies that move the world’s content at maximum speed regardless of file size, transfer distance and network conditions. Based on its patented, Emmy® award-winning FASP® protocol, Aspera software fully utilizes existing infrastructures to deliver the fastest, most predictable file transfer experience. Aspera’s core technology delivers unprecedented control over bandwidth, complete security and uncompromising reliability. Organizations across a variety of industries on six continents rely on Aspera software for the business-critical transport of their digital assets.

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