AMSTERDAM – 07 June 2016 – Irdeto, a world leader in digital platform security, today announced its selection by GoMedia, Europe’s leading on-board infotainment provider, for secure delivery of OTT entertainment content for customers on Virgin Trains services. The brand-new app was launched by Virgin Trains and GoMedia at an event at Euston station yesterday, featuring Independence Day star, Jeff Goldblum and Independence Day: Resurgence star, Liam Hemsworth.
Following its first deployment with Eurostar in March 2016, GoMedia has once again turned to Irdeto’s media protection solution to support the secure delivery of a range of entertainment including films, comedy and games. Irdeto Rights will be used to secure access over PCs and Macs as well as for the mobile apps on Android and iOS.
GoMedia’s work with Virgin Trains leverages an improved, more stable WiFi service on trains to allow a good user experience without requiring passengers to use their mobile data plans to access quality video entertainment onboard trains. Virgin Trains’ passengers (more than 20 million per year) will be able to stream the content through iOS and Android apps as well as via their web browsers.
“As consumers become increasingly connected, offering customers and commuters the latest entertainment content is a great enhancement to the customer experience, but it must be delivered securely,” said Roger Matthews, Managing Director, GoMedia. “The success of the deployment with Eurostar, in partnership with Irdeto, was a market-first for this service and we are pleased to be able to announce a new implementation to deliver infotainment content for one of the UK’s leading transport operators; Virgin Trains.”
“The deployment of Irdeto Rights in partnership with GoMedia demonstrates that consumer demand for content is being taken far beyond the media industry, and organizations like Virgin Trains are committed to enhancing their passengers’ experience,” said Richard Frankland, VP Sales, EMEA at Irdeto. “As the delivery of high quality content continues to proliferate beyond the home, user experience and secure delivery must be a high priority, and Irdeto and GoMedia are at the forefront of this.”
GoMedia helps rail, coach and other transport companies monetise their existing onboard Wi-Fi infrastructure and revolutionise their passenger experience with world-class entertainment and information content, hosted on-board and delivered to passengers’ own mobile devices. From blockbuster films, catch-up TV, box sets, cartoons and games, to digital newspapers and magazines, GoMedia gives passengers fantastic entertainment packages that reflect and extend brands. It can also be used as a platform to generate ancillary revenue in a variety of ways including targeted digital advertising, Pay TV, sponsorship, enhanced data, passenger upgrades and at-seat ordering, among other options. www.gomedia.io
Irdeto. Building a Secure Future.™
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
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