New global survey by Irdeto finds that consumers in Japan are least likely to research connected car protection from cyberattacks
TOYKO – 21 December 2017 – A new online survey by Irdeto, the world leader in digital platform security, found that 96% of consumers in Japan do not own a connected car. In addition, only 22% stated that they own or will buy a connected car in the future, the lowest across all countries surveyed. The Irdeto Global Connected Car Survey also found that consumers in Japan are least likely to research a connected car’s ability to protect itself from a cyberattack (37%), compared to the global average of 53%. In addition, 79% of consumers in Japan believe that a connected car has the potential to be targeted by a cyberattack, lower than the global average of 85%. While the high percentage of consumers who do not own a connected car may come down to the fact that they are not fully aware of the relevant attributes, it is possible that limited understanding of cybersecurity threats is contributing to their lack of interest in researching cybersecurity ahead of their next car purchase.
Despite the current low level of consumer awareness regarding security concerns associated with connected cars, the Japanese government is playing an active role in stepping up its cybersecurity efforts to prevent car hacking attempts. OEMs and Tier 1 suppliers should use this as an opportunity to not only position their brand as one that is committed to providing secure vehicles for their existing and potential customers, but to also educate consumers on the cybersecurity risks involved.
“The findings from the survey demonstrate an opportunity for more consumer education in Japan around the cybersecurity risks associated with connected cars, as well as for OEMs and Tier 1 suppliers to instill consumer awareness and confidence by making security a priority from the very beginning,” said Daniel Thunberg, Global Head, Connected Transport, Irdeto. “In order to mitigate against cybersecurity risks and stay one step ahead of hackers, automakers need to implement a comprehensive, in-depth security approach across the entire value chain. This approach should be implemented right from the manufacturing process to vehicle service in order to show their customers that security is at the heart of the automaker’s business.”
The online survey also found that consumers in Japan are least concerned about the cybersecurity risks when it comes to buying an autonomous vehicle. Only 14% stated that they do not have any cybersecurity concerns when buying an autonomous car and 26% stated that they do not know if they have any concerns. Nonetheless, consumers in Japan expressed concerns that an autonomous vehicle could be hacked, giving someone the ability to control certain functions of the car (42%); to drive it remotely (38%) or to unlock the car to steal it and/or personal belongings in the car (37%).
“As Japan anticipates growth in the number of connected cars and autonomous vehicles on the road, it is crucial for consumers, OEMs and Tier 1 suppliers to protect against cybersecurity risks,” said Jaco Du Plooy, Vice President of Cloakware, Irdeto. “Consumers need to be educated on the cybersecurity risks associated with connected and autonomous cars, while OEMs and Tier 1 suppliers need to formulate a multi-layered, defense in depth cybersecurity strategy. The brands that commit to the safety of their customers will prevail.”
To keep hackers at bay, Cloakware® for Connected Transport provides OEMs and Tier 1 suppliers with a comprehensive solution that combines innovative, patented technologies and cybercrime services to address a variety of security challenges in a car. It also includes strong anti-hacking protection with renewable security.
Click here to download the full report on the survey results: https://analytics-eu.clickdimensions.com/cn/azbw5/connected-car-survey
The research was commissioned by Irdeto and conducted online from November 1 – 7, 2017 by YouGov Plc. Total sample size was 1,021 Japanese adults. The figures have been weighted and are representative of the online population of adults in Japan (aged 18+).
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Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, gaming, connected transport and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best-known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.
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