Value-added resellers (VARs)
VARs are companies that package a vendor's product with additional "value" such as deeper or broader security, media expertise, and/or services (evaluation, architecture, implementation, configuration, policy setting, etc.)
System integrators are similar to VARs, but typically build complete systems for larger clients or projects that require greater professional, custom and integration services.
In each territory, we are seeking and working with distributors who add value in the areas of recruitment, onboarding, sales, training, marketing and support services.
Platform vendors offer a pre-defined set of packaged software in the broadcast, OTT sector. Irdeto often partners with platform vendors to augment or fill solution gaps.
Working directly with Irdeto, referral partners identify new opportunities and participate in the sales and customer engagement process.
Partners that co-operatively develop complementary and compatible solutions that meet our mutual customers’ vision of next-generation media services.