Irdeto Perspectives

Will content ever be ‘everywhere’?

After lots of meetings with studios and operators at CES, a memory popped into my head. “Making camel-friendly packaging”. What on earth does that have to do with content?

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CMAF and MPEG DASH - the Holy Grail of OTT?

MPEG DASH has widely been described as “the future” of streaming and both “essential” and “inevitable” for OTT operators. But is it really the Holy Grail of internet-delivered content? The answer is: not yet.

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Surviving disruption: the right security will help you thrive

The impact of global cybercrime is shocking:

  • 38.5% of firms have experienced a cyber attack in the past 12 months;
  • 21% of cyberattacks result in costs exceeding €5M.

Financial services is arguably the industry most targeted by hackers. As such, these numbers will likely skyrocket as the industry undergoes disruption.

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MPEG DASH: The Fastlane to reducing cost

Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.

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2017 – A Year of Disruption in Payments & Banking

It’s 2017 and, ready or not, the payments & banking industry is facing disruption. But what does that mean for your company’s cyber security? We hope to unravel that for you in the Irdeto payments & banking security blog we’re launching today.

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Will the TV ever replace the STB?

Despite ongoing predictions of cord cutting/shaving, STBs still securely deliver pay-TV content into the majority of homes. But TVs are becoming smarter by the day and device manufacturers would rather sell a new TV than a “cheap” STB. This is not new, but will this year be the one when the big screen wants a bigger role?

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Artificial intelligence makes smarter security

Sci-fi often portrays artificial intelligence (AI) like this: a computer watches people for a while, blinks darkly and decides the solution to the world’s problems is to kill off the human race. Thankfully we are far away from that. But what AI is capable of today is simulating a specific human brain function – such as pattern recognition. And that’s VERY exciting for security.

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Are online pirates your invisible competition?

We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?

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Will the real pay-media disruptor please stand up?

Just in time for 2017 predictions about the pay-media industry. Typically, there’s always something about disruptors. But let’s be frank, so far the so-called disruptors haven’t brought the industry to its knees. Is the industry too resilient or is the real disruptor yet to make an entrance?

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The anti-piracy enforcement toolbox

Would you use a screwdriver to hammer a nail into a wall? Not very effective. It’s the wrong tool for the job. The same is true in the world of anti-piracy. You need the right tools and services for the different threats.

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Seeing cybercrime as a business helps to fuel new combat strategies

Picture Bob. He thinks he’s figured out how to avoid paying for cable TV by watching programs streamed from pirate websites. One day, he’s watching a live football broadcast and ten minutes into the game, he loses all access. His screen goes blank. Is ruining the user experience on pirated sites a new combat strategy?

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How banks and PSPs can break free from fraud threats

Stealing millions of dollars in an elaborate bank heist makes for a great Hollywood movie – just throw in the hottest Hollywood stars, exotic locations, flashy cars, a computer whiz and obscure cyber jargon that’d impress any moviegoer. But in reality, bank fraud and cybercrimes are not entertaining matters, and are often poorly understood or addressed.

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Consolidation: what the press release doesn’t tell you

Consolidation within the media industry shows no sign of stopping. It’s happening on both sides: vendors and customers. When it comes to security vendor consolidation why is it important to look beyond the press release?

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Will PSD2 technical guidance affect the consumer experience?

A lot has been written about PSD2 and its impact. The hope is it will allow 3rd parties (Account Information Service and Payment Initiation Service Providers) to access consumers’ transactional data. Combining it with the existing contextual data new interesting services can be built. But success requires a good consumer experience.

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Learning lessons from the pay-media industry

What can the automotive industry learn from pay-media? They’re so different. For one personal safety is paramount and for the other it’s all about entertaining consumers. Worlds apart? Not at all when it comes to cybercrime. For cybercrime these differences don’t matter.

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Giving live sports piracy the red card

For live sports, speed is the name of the game when it comes to fighting online pirates. After all the value of the sports content is at its highest while it is being broadcast. What’s the winning game plan to get the pirates sent off as soon as possible?

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A changing attitude towards watermarking

Watermarking is not new. The technology, which embeds an invisible unique mark to identify the source of pirated content, has been around for a while. Critics have said it was a solution looking for a problem. Well look no more.

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Looking at the role of CA today and in the future

Pay-TV operators have used CA since the 1990s to encrypt digital content. Over the years, CA has evolved, with Irdeto launching the first software based card-less CA in 2011. But does the CA technology still have a role to play going forward?

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What's the secret to consumer choice in the online media world?

Some say that we are living in a new era of Television, I think that is true. Consumers have an ever expanding choice of content to view. And in today’s connected world, they have a wide array of channels, devices and apps at their disposal to watch their favorite program at any time and on any device. But how do incumbent pay-TV operators keep up?

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Thinking differently about software security: Inside-Out

We live in a very different world today than we did 10-20 years ago. We’ve never been more connected. So, it’s surprising that software security practices remain in the realm of “We’ve always done it this way before”. Can they really expect to solve today’s security problems with an old way of thinking?

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Cryptography is everywhere in day-to-day life

Cryptography is no longer limited to the military and spies. This ancient art underpins modern life. It’s about encoding intelligible data, e.g. numbers, text and transforming them into something unreadable to anyone other than who the information is meant for. The question is, does it need an upgrade for today’s always connected world?

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Mobile has changed everything… except the security mindset?

Statistically, every person in the world between 15 to 64 years old has a smartphone or tablet today. In the next 5 years, for every baby born, 10 smartphones will be sold. Smartphones have literally changed our lives, from playing, working to everyday living. But what can we learn from app developers, who’ve made mobile devices so powerful?

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Kodi: latest vehicle for online piracy

As Richard Branson said “Business opportunities are like buses. There’s always another coming along.” Looking at the online piracy world, the latest bus is exploiting software media centers. And unfortunately, many consumers are being taken for a ride.

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Is OTT piracy the online equivalent of Japanese knotweed?

True, a botanical metaphor about OTT piracy is unusual. But similarities can be drawn. In the housing market, the presence of Japanese knotweed can have a detrimental effect. If unchecked, online piracy is on track to do the same in the pay-media industry. What can be done to fight the weed?

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Cybercriminals are evolving their business models

In today’s OTT world, pay-TV operators continually modify their business models to find the sweet spot; what resonates best with their consumers. Unfortunately, the same is true with cybercriminals. For them, the introduction of account generator sites is at the heart of this evolution.

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Does the security auditor have a point?

On a recent flight, I was sat next to a security auditor. He asked “can someone steal keys used to encrypt credit cards from the server memory?” It depends, was my reply. But his question left me wondering. Why hasn’t anyone built a server side white box implementation?

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Opening the door for a new era of payments

The EU Payment Service Directive (PSD2) aims to enhance consumer security, increase competition and create a single EU-wide market for payments. No doubt this market disruptive initiative opens the door for innovation. But will PSD2 inadvertently introduce more vulnerability for the cybercriminals to exploit?

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A common goal for all pay-TV operators

With the rise of OTT services, consumers are starting to analyze their monthly entertainment expenses. The good news is that many don’t want to lose their pay-TV operator service. The downside is they want to pay less for it.

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Bringing trust back into the relationship

Browser security isn’t a new problem. Apple, Google, Microsoft and Mozilla have put a huge amount of effort into enabling consumers to have a secure browsing experience. But who’s thinking about the web site operators and their secure browsing experience?

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Hacking is only 1 threat – litigation looms large

There’s no doubt about it, cyber-attacks are increasing. A consequence of this is a rise in cybersecurity litigation. Interestingly, that litigation may not necessarily be directed against the cybercriminals. Instead, it is likely to be another threat that the breached company has to deal with.

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Is the next-generation white box cryptography the new Jedi?

In Star Wars: The Force Awakens, the sinister First Order dominates the galaxy, with only a small band of trusted resistance fighters left. What’s the link to today’s software world you may ask? It all comes down to the power of cryptography to defeat the dark side.

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Cyber-attacks: it's no longer if but when

The Internet has transformed how businesses operate today. Never before has so much been done online. The dark side to this connectivity is that the threat of cybercrime is increasing and becoming more professional. It’s no longer a case of if you will fall victim to a cyber-attack but when. Are you ready?

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When hacking turns bad

What if I told you the Internet was built by hackers or that Facebook’s Mark Zuckerberg has been called a hacker. Would you believe me? To fully understand the hacking threat, first we should know more about the hacking mind.

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Balancing security and usability in the pay-media world

Let’s face it; if consumers don’t get what they want, they look elsewhere. Gone are the days of loyalty due to limited choice. For pay-media operators this can be like walking a tightrope: protecting their content investment without the security negatively impacting the consumer experience. What can be done to make this easier?

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Are you causing a crack in the corporate IT's 'egg-shell' security?

Many of us work for organizations with an established corporate IT department. IT determines the security policies; sets the protocols, permissions and instructs employees on the best practice. Given the cyber risks that organizations now face is ‘egg-shell’ security enough?

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Why pay-media operators should be interested in the DarkNet

The DarkNet is synonymous with the sale of drugs, weapons and fake passports. None of which are relevant to pay-media operators. What lurks in the DarkNet which would be of interest to them? And what can be done to mitigate the impact?

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Are you sure you're communicating with your bank?

We naturally assume banks are safe. But why? From legendary bank robbers: Jesse James or Bonnie & Clyde, banks have always been a target. Today’s bank robbers are cybercriminals. And they are targeting not only the banks but also consumers.

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The DarkNet and its role in online piracy

Thanks to the highly publicized sentencing of Ross Ulbricht, founder of the online blackmarket place – Silk Road, the general awareness of the DarkNet is increasing. Yet, the importance of the DarkNet to our customers isn't about supply of illegal drugs or fake passports; it is its growing role in evolving online piracy. 

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Is there a new dawn of browser security on the horizon?

'Never trust the browser' is a mantra that all developers and security experts live by. Of course! In essence it's an engine designed for remote code execution. What's there to trust? But, imagine the possibilities if it could be transformed into a secure platform. 

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Security: the stand out theme for IBC 2015

Another IBC has come and gone. What struck me most this year was the diversity. For me, the old saying “variety is the spice of life” was certainly true when you look back at IBC 2015. But what was the stand out theme? Some reports say it was 4K, UHD, or even the cloud. For me, there was one common denominator. One pervasive topic of conversation and that was security. 

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Tracing the source is essential as online piracy evolves

Entrepreneurs realize that a business must evolve to stay relevant: give consumers what they want. Unfortunately, the same is true for the online piracy business. As pirates evolve, we need to be one step ahead.

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A new consumer battleground for media consumption

Pay-TV operators are used to thinking in terms of winning the largest share of a consumer’s disposable income: their wallet. In today’s digital world, is that still the most important battleground? With only so many minutes in the day, should operators really be fighting for people’s time?

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The 5 core characteristics operators value when working together

One of the things I love about this industry is that it’s constantly evolving. I believe the media industry is at the cusp of some of the most significant and rapid change we’ve seen in decades. And we are already seeing the early opportunities that this new paradigm brings.

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Using electronic keys to unlock new business opportunities

A friend of mine has an NFC controlled door lock. Instead of using a fob, he programmed the door to open when he presented his credit card. Admittedly not a great solution from a security perspective, it is nonetheless very convenient. This illustrates two things. Firstly, people want to simplify their lives and have as few things on them as possible. Secondly, the credit card acts as an identity in a commerce transaction but it can also act as an identity in another context. And this possibility isn’t limited to just credit cards.

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Piracy Lounge reveals the secrets of the online pirates

Piracy levels surrounding the season 5 premier of Game of Thrones™ received global news coverage. The Irdeto piracy data, used by the press, showed that new season premiers increase piracy activity, both of old episodes and the new season.

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The Netflix effect: a rising tide floats all boats

As Netflix continues its global expansion, so too do the debates whether its service accelerates cord-cutting from traditional pay-TV services. But are we looking at this from the wrong perspective? Is the rising OTT tide, in fact, floating all boats including the pay-TV operator’s? 

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Disruption is the name of the game when it comes to piracy

The harsh reality is we can’t eradicate online piracy. But what we can do is make it as difficult as possible for the pirates. Without an effective supply chain a business will struggle to give consumers what they want. And that’s no different for the pirates!

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"Securing" the consumer experience in Mobile Payments

According to Ovum, to support revenue growth banks need to focus on customer experience and production innovation. How can mobile payments help financial institutions re-engage with their consumers? And what role does security play in this?

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The next billion viewers: growing the OTT footprint

All pay-TV operators would like to improve TV quality, reduce content delivery costs, and reach larger audiences. Who wouldn’t? Given today’s current bandwidth limitations, how can operators grow their OTT business? Where will the next billion viewers come from?

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Confident your content is safe from pirates? Think again!

There is no doubt about it, pirates are criminals. Unfortunately they are also entrepreneurs. They know that high quality, compelling content offered at a reasonable price sells! As such all legal content is a target. Unless investments are protected, content is not safe. 

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Turning the Internet of Threats into the Internet of Trust

Could an innocent device like a STB, webcam or home thermostat be used by hackers to attack you? In the current world of the Internet of Things (IoT), the answer is Yes! Leading to the name Internet of Threats. But operators have the power to change this.

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Are online video analytics enough on their own?

Marketers rely on analytics for evidence-based decision making. And analytic tools provide the insight needed into the customer viewing experience and drives continual improvement. But how reliable are those decisions if the insight doesn’t give the full picture?

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Tipping point of trust in mobile payments

Finally mobile payment is starting to take off. Yet, for it to become a true success story, establishing trust is paramount. The question is, is software security the hero or villain of this story?

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Who's responsible for fighting online piracy?

We’re facing a wave of piracy bigger than we’ve ever seen before. OTT piracy – aka content redistribution – is today’s biggest threat. But is it down to the pay-TV operators or content rights holders to take on this fight?

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Help! Mom’s Internet TV won’t work because of Silverlight… what’s Silverlight?

All explanations for why Chrome no longer supported the catch up TV service that my mother watches fell on deaf ears. And because she did not understand, her frustration was all the greater; why must I change browser? Why can’t the service provider make it work? I can watch YouTube on Chrome, so why is this one not working?

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Eye on 2020

By 2020 operators will need to consider how they can use rapid broadband to provide a luxury content model to customers, which emphasises the premium nature of purchased content over the pirate alternative.

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Tackling the next-generation security challenge with credential management

Many aspects of our lives are dependent on credentials such as logins, passwords or pin codes. As technology continues to be more IP driven and the world more connected, how safe are these credentials that we rely on so much?

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OTT Video – open browser, hit play and watch. But for how much longer?

Up to now, your viewers open their browser, go to your website, hit play and it just works. Right? On web browsers, DRM plugins are being phased out. Next month, both PC and MAC users will be affected when Google stops support for the Silverlight plugin on Chrome. So, how is this impacting your viewer base?

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Don't get left behind with 4K readiness

Over the last couple of months I’ve been surprised by how few pay-TV operators have concrete 4K plans in place. Other issues are their priority. But I wonder, will they get left behind as a result?

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DRM changes on web browsers – what impact for your business?

DRM Plugins are being phased out. Are your customers now unable to watch protected video content they are entitled to? Are they blaming what they believe to be your poor service or do they understand that they need to change browser? 

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How safe is your STB?

Cybercrime is big business. And the impact is far reaching. No organization is immune. Cable and Satellite operators with their large number of STBs could be vulnerable to attack. Can anything be done to minimize the risk? 

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Rising tide of online piracy: sink or swim?

For the first time, searches for popular insecure OTT devices have now outstripped popular secure OTT devices on Google searches. Online piracy is big business. All content is a target.

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Fighting online piracy in a 4K world

CA and DRM systems were designed with particular parameters in mind. They were designed to protect access to content. But the opponent’s approach has changed. Pirates have moved from access rights sharing to redistributing content itself.

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Break free – hand off complexity to focus on your core business

Consolidation within the industry shows no sign of stopping. The EU approves BSkyB’s proposed acquisition of Sky Deutschland and Sky Italia. Vodafone CEO hints at interest in more acquisitions after its recent purchase of Spain’s largest cable operator – Ono.

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Future-proofing your OTT content protection

Delivering and monetizing OTT content means you have to make some key decisions. Which security solution, which delivery mechanism, and which devices? When industry standards exist, you can move forward with confidence. But without them, the future can be full of pitfalls.

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Your DRM insurance policy

The pace of change in the media and technology landscape continues at breath taking speed. And the next 5-10 years will see much upheaval in digital content protection. The flexibility of your business model will become even more business-critical.

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Turning 4K impacts into opportunities for pay-TV operators

In SD, the piracy problem was control word sharing. And HD provided the opportunity to introduce secure silicon to counter this. HD is being attacked by content redistribution. And 4K provides the opportunity for the security landscape to be changed again.

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Delivering live TV that’s truly “Over the Top”

Everyone wants the flexibility of online TV with the seamless channel transitions and viewing quality of broadcast. But giving consumers the best of both worlds means that providers will have to think outside “the box”.

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OTT through a broadcast lens

Content on multiple screens, at home or on the go, is at the heart of the seamless viewing experience. And that is exactly what operators should strive for. You’re ideally placed to move people between screens. For instance: live sports on the smartphone when you are rushing home. Switching to the big TV screen once there, and using the smartphone now for sports stats. Give consumers access to what they want, when they want it.

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Beyond hype: 4K is coming

In essence, 4K creates a new buying cycle for TV manufacturers and allows the studios to refresh their content. We’re already witnessing the price point drop for 4K ultra HD TVs. The Business Insider report indicates prices have fallen by 85% worldwide in just 2 years.

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Give consumers what they want

The good news is that despite a sluggish economy for many countries, McKinsey & Company highlighted in their global media report (2013) that spending on media and entertainment grew 5.8% in 2012. Consumers are spending. But they also now have an ever increasing choice of how to watch the content. 

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Netflix: competitor or catalyst for pay-TV operators?

With increasing broadband access, the economics of the broadcast TV industry is bound to change. Just like the newspaper, music and travel industries before it. Is a Netflix threat actually the catalyst that causes the pay-TV operators to review how to capture and retain consumers’ attention?

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CI Plus Dongle will be a game changer

Imagine a world where Pay-TV operators are able to beat the OTT providers at their own game. Offering great content, better device reach and at a reduced operating cost. Making this reality isn’t that far away. The key is a new type of media streaming dongle.

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