Astro’s transformation with sooka
Powered by Irdeto Experience to lead in streaming
Download case study
    
  
      Better experience, stronger returns, less hassle
Enrich the viewing experience
- Deliver an intuitive UX/UI on every device
 - Offer super-aggregation with all major apps
 - Let viewers find content instantly with unified search
 - Boost engagement with personalized recommendations
 - Provide a modern, consistent experience
 
      
        
      
    Secure content and monetize
- Onboard premium apps faster with pre-certified security
 - Unlock revenue with data-driven insights
 - Adapt to markets with flexible models
 - Stop piracy with proactive monitoring
 - Protect your revenue and fuel growth
 
      
        
      
    Streamline video operations
- Simplify streaming with an advanced back-end
 - Connect systems through seamless integration
 - Lower TCO with a defined platform
 - Launch faster with proven industry solutions
 - Scale easily to meet future needs
 
      
        
      
    Irdeto Experience: Powering seamless, scalable streaming
Trusted by Astro to reimagine streaming in Malaysia with sooka, delivering secure, personalized and engaging entertainment
Strong performance with proven results
22%
higher user engagement
31%
lower TCO
+99.95%
uptime guarantee
      
    
          Driving transformation in video streaming
        
        
        Super aggregation
                Enhance your service to include niche and local content, interactive and gaming apps and IoT apps. 
              Monetization
                Grow your business using targeted advertising, VOD2LIVE, Catchup TV, FAST and more. 
              User experience
                Differentiate your brand and engage subscribers with truly personalized experience, including custom launcher. 
              Data and analytics
                Drive smarter choices with insights and A/B testing to fuel sustainable streaming growth.
              Operational efficiency
                Simplify operations, reduce costs and accelerate time-to-market while ensuring scalability and reliability. 
              Security
                Go bulletproof with our Anti-Piracy, Cybersecurity, Conditional Access, Multi-DRM and Compliance solutions. 
              Bold reinvention captures new audiences
Discover how Astro launched sooka to capture younger audiences, expand beyond pay-TV and build lasting engagement with Irdeto Experience.
      
        
      
    From broadcast to breakthrough with ITVX
See how ITV elevated digital entertainment, scaling seamlessly and creating new value across every screen.
      
        
      
    Solutions to empower your video platform
            
          
            
              
            
          
            
              
            
          
            
              
            
          
            
              
            
          
            
              
            
          
            
              
            
          
            
              
            
          
        
                Managed launcher UI
              
              
            
                API orchestration
              
              - Operator service gateway
 - Consumer service gateway
 
                Certification
              
              - Irdeto Certified Secure Experience
 - Certification for premium apps and content
 
                Content management system
              
              - Operator UI
 - Experience manager
 
                Data and analytics
              
              - Insights
 - Broadcast insights
 - Apps control
 - Campaigns
 - Remote device management
 - Messaging management
 
                Monetization and advertising
              
              - Client-side playlist manipulation
 - Server-side ad insertion
 - Server-guided ad insertion
 - Client-side ad insertion (Broadcast)
 
                Reference video platform
              
              - OTT stack for Android TV
 - OTT stack for RDK
 - Broadcast stack
 
                Workflow management
              
              - Workflow engine (prepare, package, protect)
 - Metadata aggregation
 - Metadata super aggregation
 - VOD2Live
 - Live2VOD (Catchup, VOD, cloud DVR)