Irdeto and ContentWise join forces

Through this global partnership, Irdeto will now offer an AI-powered, user-centric entertainment solution for video streaming services

AMSTERDAM – September 11, 2025 – Irdeto, the global leader in digital video platform experiences and security, is proud to announce a strategic collaboration with ContentWise to launch an AI-powered, user-centric entertainment solution for video streaming services. The joint offering leverages ContentWise’s UX Engine and Irdeto Experience to deliver fully personalized content discovery, user engagement, and editorial control across all user touchpoints.

In today’s competitive video landscape, streaming platforms face fierce pressure to attract and retain viewers, drive monetization and reduce churn. The combined Irdeto and ContentWise solution directly addresses these challenges, enabling advanced user personalization, seamless content navigation and targeted promotions through enriched behavioral insights and AI-driven UX management.

This all-in-one engagement platform integrates ContentWise’s real-time adaptive UX, editorial tools and marketing automation with Irdeto’s CMS and service delivery infrastructure. It empowers operators to increase viewer engagement, automate content workflows and deliver data-informed customer journeys that feel uniquely tailored to each user.

ContentWise recently announced the integration of advanced agentic AI capabilities. The new ContentWise Agent Engine capability ensures unprecedented automation of editorial tasks and also opens the platform to build entirely new use cases and integrations.

“The partnership with Irdeto is another step forward in helping streaming platforms seamlessly deliver smart, adaptivepersonalization at scale,” said Paolo Bozzola, CEO of ContentWise. “Together, we enable service providers to gain full control over their UX and content recommendations while benefiting from agentic AI adoption and new, automated personalization workflows. It's a powerful answer to the industry’s need for differentiation and audience loyalty.”

Through this collaboration, Irdeto further strengthens its ability to offer holistic video platforms that boost retention, increase playtime, and maximize content ROI. The joint solution also enhances Irdeto’s metadata intelligence and supports clients in competing more effectively with a premium streaming experience.

“Our partnership with ContentWise is a game changer for streaming operators looking to elevate their user engagement and monetization strategies,” said Doug Lowther, CEO at Irdeto. “By embedding AI-driven personalization and UX control into Irdeto’s Experience backend, we’re empowering our customers to deliver premium, adaptive and meaningful experiences that keep viewers coming back.”

About Irdeto

Irdeto is a trusted partner for media and entertainment brands, guiding them through digital transformation with innovative solutions that deliver exceptional user experiences. As a global leader in digital platform security, we combine over 50 years of expertise with cutting-edge technology to protect valuable content and combat piracy. Our comprehensive portfolio includes strategic advisory, system integration and managed services, helping customers reduce costs, accelerate time to market and drive sustainable growth. Backed by a global ecosystem of partners, Irdeto empowers customers to build secure, seamless video platforms that foster monetization and operational excellence. With Irdeto, audiences connect with confidence in a secure, future-ready world.

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About ContentWise

ContentWise is the AI-powered customer experience company that transforms how leading video operators, digital publishers, and online brands engage their audiences. Our intelligent platform combines advanced recommendations, personalization, and discovery technologies to create exceptional digital experiences at every touchpoint. Serving 100+ million users globally with 1 billion personalization calls daily, ContentWise powers experiences for industry leaders including Allente, ITV, Dish, PCCW, RAI, Telecom Argentina and Telefonica. Our AI expertise spans two decades, from pioneering recommendation engines to today's cutting-edge generative AI applications. As part of Moviri, ContentWise now extends its proven AI capabilities through AI Labs – delivering enterprise-grade solutions including process automation, intelligent content curation, and advanced search systems using multi-agent architectures and Graph RAG technology.