How Astro transformed to win the youth market with sooka

How Astro transformed its streaming future

Astro has long been recognized as a market leader in Asia-Pacific media, but leadership today means embracing change. To meet audience habits and compete with global streaming giants, Astro launched ‘sooka’ – its very own over-the-top platform built with the next generation in mind.

sooka offers live sports, films and series, balancing free and premium models to maximize reach. With Irdeto’s expertise, Astro created a secure, high-performance platform that delivers personalized experiences, protects content and unlocks new revenue opportunities.

This case study explores how Astro combined its heritage and ambition to launch a modern streaming platform that redefines digital entertainment in Malaysia.