Combat piracy at scale: Inside SuperSport’s success story

How SuperSport secure revenue and sustain viewership for live sports

For SuperSport, Africa’s leading sports content provider with one of the world’s largest live sports lineups, piracy has become a serious and escalating threat. Protecting premium content has therefore become a critical priority.

To tackle this growing problem, SuperSport partnered with Irdeto to deploy a multi-layered anti-piracy strategy to detect, disrupt and deter illegal streaming at every stage. This not only combats piracy in real time but also continuously strengthens SuperSport’s defenses, ensuring the protection of its most valuable sports rights and content.

This case study reveals the challenges faced, the innovative solutions deployed and the proven approach to protecting premium sports rights, safeguarding revenue and restoring audience trust.