Irdeto and Anypoint Media Strengthen Global Partnership

The collaboration enables the pre-integration of Anypoint Media’s FLOWER solution into Irdeto Experience 

AMSTERDAM – May 27, 2025 – Irdeto, the global leader in digital video platform experiences and security, and Anypoint Media, an innovator in digital advertising technology, are proud to announce the strengthening of their strategic partnership aimed at empowering over-the-top (OTT) and free ad-supported TV (FAST) service providers worldwide. 

This collaboration features a seamless pre-integration of Anypoint Media’s advanced advertising solution, FLOWER, with Irdeto Experience, an industry-leading streaming aggregation platform. With this integration, OTT and FAST providers using Irdeto Experience can swiftly enable robust monetization across their services without the typical integration complexities and delays. 

Through FLOWER’s innovative client-side playlist manipulation (CSPM) technology, providers gain immediate access to advanced monetization opportunities, including shoppable ads, cross-screen/device interactive ads and skippable ads on linear ad insertions, as well as pre/mid/post-roll video on demand (VOD) ads. Additionally, banner advertising across all user touchpoints is seamlessly supported. 

Beyond these capabilities, Anypoint Media further enhances monetization by providing a campaign manager that can handle direct sales and direct insertion orders, while also providing comprehensive programmatic integration, connecting providers directly with global supply-side platforms (SSPs) and demand-side platforms (DSPs) via its proprietary header bidding and SSP platform, which is called Reach Every Digital Screen. This ensures that service providers maximize ad revenue potential across diverse and dynamic global markets. 

"The partnership between Irdeto and Anypoint Media reflects our joint commitment to simplifying and enhancing the implementation and deployment of OTT platforms, all while providing a proven, future-proof ad monetization for OTT and FAST service providers globally," said Won Baek, CEO of Anypoint Media.  

"Together, we offer a fully integrated solution that ensures seamless deployment, robust functionality, and superior advertising capabilities from day one," said Dario Choi, Regional Vice President, APAC at Irdeto. 

This strengthened partnership underscores the companies' commitment to accelerating growth and profitability for content providers across multiple markets, enabling them to unlock the full potential of their digital offerings with innovative monetization strategies. 

For more information about this partnership and integrated solutions, visit Irdeto’s Stand 5J1-4 at Broadcast Asia in the Singapore Expo from 27-29 May, or please contact the media team. 
  

About Irdeto  

Irdeto is the world leader in digital platform security, offering solutions and services that enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of experience, Irdeto is the leading solutions and services provider for content, video broadcast and streaming services, partnering with movie studios, sports rights holders, and OTT and broadcast operators across the content value chain. With a unique pay-TV operator heritage, Irdeto is the preferred partner to empower a secure world where people can connect with confidence. For more information, please visit Irdeto.  

About Anypoint Media 

Anypoint Media is a leading provider of innovative digital advertising technology solutions designed to optimize monetization for OTT, FAST, and Pay TV providers. With its flagship solution FLOWER, and proprietary header bidding and SSP platform REDS (Reach Every Digital Screen), Anypoint Media enables seamless, interactive, and targeted advertising across multiple screens and platforms, including linear channels and live broadcasts such as news and sports. Headquartered in Seoul, South Korea, and offices in Singapore and India, Anypoint Media partners with global media companies, broadcasters, and content providers to maximize ad revenues and deliver engaging viewer experiences. For more information, visit www.anypointmedia.com.  

 
For more information, contact
Irdeto Media Team
media@irdeto.com
Tel. +31627650973