Irdeto to Showcase Industry-Leading Solutions at IBC 2024 in Amsterdam

The company’s suite of solutions includes super aggregation, monetization features, an enriched user experience and actionable data and analytics.

AMSTERDAM – September 5, 2024 – Irdeto, the global leader in digital video platforms, is excited to announce its participation at the International Broadcasting Convention (IBC) 2024, taking place in Amsterdam later this weekend. This year, Irdeto will be showcasing a wide array of cutting-edge solutions that go beyond traditional security, underlining the company’s commitment to becoming the best provider of digital solutions for the video entertainment industry.

At IBC 2024, Irdeto will present three key areas of its innovative portfolio through on-site demos: Irdeto Experience, Irdeto Armor, and Irdeto Anti-Piracy. These solutions empower the media and entertainment industry with tools that protect and enhance the delivery and monetization of digital content.

  • Irdeto Experience is a holistic platform designed to optimize the delivery of video content across multiple devices and platforms. It integrates seamlessly with existing systems to provide a smooth, engaging user experience while enabling advanced features such as addressable advertising, content personalization, and real-time analytics. This solution makes it possible for media companies to maximize cost savings and improve audience engagement and monetization.
  • Irdeto Armor is a comprehensive cybersecurity suite tailored for the media and entertainment industry. It offers robust protection against a wide range of threats, including cyberattacks, unauthorized access, and content piracy. With advanced features like AI-driven threat detection and real-time incident response, Irdeto Armor ensures that media companies can operate with confidence, knowing their content and customer data are secure.
  • Irdeto Anti-Piracy is an all-encompassing solution designed to combat piracy in the video entertainment industry. It includes state-of-the-art technologies such as forensic watermarking, automated takedown services, and real-time monitoring, all aimed at protecting valuable content from unauthorized distribution. This solution not only safeguards intellectual property but also helps content owners and distributors maintain revenue and reduce the impact of piracy.

“We are excited to showcase our solutions that empower the video entertainment industry to thrive in today’s digital landscape. From enhancing user experience to protecting valuable content, Irdeto is committed to driving innovation and delivering value to our partners”, said Doug Lowther, CEO at Irdeto.

Partnership with IMDb

Another demo available to visitors of the Irdeto booth is a solution developed in partnership with IMDb, the Internet Movie Database, which monitors and analyzes video-on-demand (VOD) titles across global pirate sites. Unlike traditional methods that track specific titles, this new solution collects data on all titles available on pirate sites, which is then cataloged, and enriched using IMDb's datasets. This approach allows Irdeto to create a comprehensive global dataset that tracks when and where titles become available on pirate platforms.

The solution calculates a “piracy popularity” score, offering insights into the popularity of titles offered by pirate sites. Combined with IMDb’s own popularity metrics, this data provides a more accurate view of a title’s overall demand, whether through legitimate platforms or pirate services.

This dataset also enables deeper analysis into viewer preferences, distribution strategies, user engagement, and comparisons between legal and illegal consumption. Content producers and distributors can use these insights to tailor offerings, optimize release strategies, and better understand the factors driving piracy.

"Our cooperation allows Irdeto to combine our expertise in anti-piracy with IMDb’s unparalleled insights into content popularity. This collaboration enables us to offer the industry a more holistic view of how content is consumed, both legally and illegally. By leveraging this data, we can help content creators and distributors better understand audience behavior and make more informed decisions to protect and monetize their content.", said Andrew Bunten, COO of Video Entertainment at Irdeto.

Irdeto invites all attendees of IBC 2024 to visit our booth to explore these innovative solutions and discuss how Irdeto can support their business goals in an ever-evolving digital world. The booth is located at the same spot as last year, Hall 1, Stand 1.D51.



About Irdeto

Irdeto is the world leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto’s services and solutions protect revenue, enable growth and fight cybercrime in video entertainment, video games, and connected industries including transport, health, and infrastructure. With teams around the world, Irdeto’s greatest asset is its people, and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto’s success. Irdeto is the preferred security partner to empower a secure world where people can connect with confidence.

For more information, please visit www.irdeto.com.

 

For more information, contact:
Irdeto Media Team
media@irdeto.com