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Irdeto and TASS introduce complete DRM solution in China

The new solution supports all mainstream DRM standards in China and provides customers with a seamless pay-TV experience across different platforms

AMSTERDAM, February 14, 2022 Irdeto, the world leader in digital platform security, is pleased to announce its collaboration with Beijing Jiangnan Tianan Technology Co., Ltd. (“TASS” below) to introduce a multi-DRM solution that includes China DRM and supports all the leading commercial DRMs such as Microsoft PlayReady, Google Widevine, Apple FairPlay, enabling Chinese operators to deploy their services in China and worldwide. 

TASS is a leading Chinese commercial cryptography and information security solution provider with more than ten years of experience in supplying the highest security level required in the energy, telecom, and finance industries. 

Irdeto Control On-Premises is the licensed version of award-winning Irdeto Control. It is a high-performing and scalable multi-DRM solution at the center of OTT content delivery activities. With Irdeto Control On-Premises, generating keys for content encryption, administering content usage rules, and issuing playback licenses can be done simply and reliably. And as an on-premises solution (hosted in their data center or private cloud), it gives OTT video streamers complete control over their data. 

Its future-proof modular structure and advanced security features give service operators the confidence to scale their business, grow their revenues, and enjoy peace of mind even during high-profile events. Considering the Chinese digital rights management market is fragmented across device types (mobile/desktop) and platforms, it makes Irdeto Control On-Premises a must-have to support all leading commercial DRMs. Starting now, operators won’t need to source multiple suppliers to meet their DRM needs. Regardless of the operators’ operational focus or which mobile platform they choose to use, Irdeto Control On-Premises is the one-stop go-to place to provide the local (China-DRM) and global (multi-DRM) standard support. 

The partnership will enable Chinese OTT streaming services to implement local industry standards and satisfy the diversified market requirements of international DRMs, allowing them to expand their market reach across the globe and multiple platforms. TASS will offer Irdeto Control On-Premises, Irdeto’s multi-DRM solution, to operators with global market ambitions, receiving world-class DRM project implementation experiences from Irdeto.

“This partnership will result in strong solutions offered to Chinese customers that carry the same technology proven at scale, supporting billions of licenses every month. It will enable them to enjoy the complete DRM capability with wide coverage to multiple devices and platforms and extend their service internationally. They’ll be able to accelerate revenue by using the same industry-approved technology that is available to global streaming services and other content operation platforms”, said Shane McCarthy, COO of Video Entertainment at Irdeto. 

“We are delighted to be a part of this partnership and look forward to helping content owners and aggregators in China further expand their base of loyal subscribers, who want to be able to watch their favorite movies and shows on the device of their choosing, wherever they want, whenever they want,” said Deng Xiaosi, General Manager of TASS. 

For more information about Irdeto multi-DRM solutions, please visit https://irdeto.com/video-entertainment/multi-drm/

About Beijing JN TASS Technology Co., Ltd.

As a leading cryptographic service provider in China, Beijing JN TASS Technology Co., Ltd. provides customers with total application solutions based on commercial cryptographic technologies. With our rich experience in the research and development of cryptography for more than ten years and deep understanding of national commercial cryptographic technology field, we protect user’s data, identity and applications security with crypto products portfolio, cryptographic algorithms, digital signature, digital authentication, key management and other relative cryptographic technologies and total application solutions. We serve users in government, financial, telecommunication, healthcare, Internet, cloud platform industries, and professional and technical fields, providing them with cryptographic products, services and solutions integrated with their application systems. We also provide security operation and maintenance, information security consulting and penetration testing services, helping customers to build their technical supporting system, product system, application system, service system and compliance system of security to meet their actual needs of cryptographic applications.

About Irdeto

Irdeto is the world leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto’s services and solutions protect revenue, enable growth and fight cybercrime in video entertainmentvideo games, and connected industries including transporthealth and infrastructure. With teams around the world, Irdeto’s greatest asset is its people and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto’s success. Irdeto is the preferred security partner to empower a secure world where people can connect with confidence.