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irdeto-anti-piracy-tracemark-for-ott

Video entertainment / Irdeto Anti-Piracy

Irdeto TraceMark™ for OTT

Irdeto TraceMark™ for OTT helps service providers identify content and streams, trace leaks across partners and viewer sessions, and respond to piracy across live and on-demand OTT delivery.

As broadband speeds and piracy tools advance, OTT redistribution piracy threatens premium films, TV and live sports. TraceMark™ helps service providers meet forensic watermarking requirements, acquire premium content and protect revenue by quickly tracing leaks and supporting piracy response.

Benefits

Meet rights holder requirements

Support premium content acquisition with compliant forensic watermarking

Protect viewer experience

Embed an invisible watermark while preserving high-fidelity video quality

Enable reliable tracing

Identify offender sessions even after compression, cropping or scaling

Renew security quickly

Headend-based architecture supports easy renewal after a breach

Deploy without client changes

Deliver watermarked streams with no client-side changes required

Scale with growth

Pre-integration supports rapid rollout across large OTT audiences

Proven results

>99.95%

detection availability

7+

encoder and CDN integrations

4K

UHD and HDR content protection

100M+

concurrent viewers

Certifications and recognition

Award 3
Cartesian Robustness Testing
Independent watermark resilience validation
Star award
Testronic Golden Eye Testing
Independent quality and invisibility validation
awards_placeholder
MovieLabs Compliance
Supports Enhanced Content Protection requirements

Key features

Live and on-demand watermarking

Embed forensic watermarks into live and on-demand OTT workflows without client-side changes

Distribution-level watermarking (B2B)

Identify distribution platforms and partner networks with unique watermarks

Session-based watermarking (B2C)

Attribute leaks to individual viewer sessions with unique watermarks

Flexible OTT integration

Integrate with leading encoders, CDNs and DRM platforms, including Irdeto Control Multi-DRM

Robust watermark resilience

Detect watermarked content after compression, cropping, blurring or scaling

360° anti-piracy integration

Connect with Irdeto Online Piracy Detection to monitor web, social media, IPTV and P2P piracy

How it works

TraceMark™ supports distribution-level and session-based forensic watermarking, enabling partner and viewer-session attribution through CDN-edge A/B segment switching with no client-side changes.

irdeto-anti-piracy-tracemark-for-distribution-and-OTT-diagram-1

Specifications

  • Rights holder compliance: Supports MovieLabs Enhanced Content Protection and live sports security requirements.
  • Watermark type: Invisible, persistent forensic watermark.
  • Distribution watermarking: Unique channel and partner identification (B2B).
  • Session watermarking: Unique viewer session identification (B2C).
  • Integration: Encoding-agnostic with major OTT encoders, CDNs and DRM platforms.
  • Streaming protocols: Supports HLS, MPEG-DASH and CMAF.
  • Deployment: Headend deployment with CDN edge switching.
  • Device coverage: Supports managed and unmanaged devices.
  • Scalability: Supports hundreds of millions of concurrent viewers.
  • Detection: Blind watermark detection with no watermark metadata tracking required.

Case study

Profile

MultiChoice, Africa's leading pay-TV and streaming provider, delivering premium live sports content to millions of viewers across the continent. (Read full case study)

Challenge

Protect premium Rugby World Cup 2023 content and viewing experiences.

Solution

Deployed Irdeto TraceMark™ forensic watermarking as part of its anti-piracy strategy.

Results

Enabled rapid leak identification, supported real-time enforcement and helped protect content rights and revenue.

Frequently Asked Questions
What is forensic watermarking?

A method that embeds an invisible identifier to trace content leaks to a source.

How does TraceMark™ protect OTT content?

It supports both distribution-level and session-based watermarking, delivering unique watermarked content without client-side changes.

Is client-side integration required?

No. Watermarked streams are delivered in standard formats without client changes.

What formats are supported?

HLS, MPEG-DASH and CMAF.

How quickly can leaks be traced?

Session-based watermarking enables quick source identification when leaks are found.

Related resources

Explore these expert insights to guide your next move

irdeto-video-entertainment-product-cta

Protect your revenue from piracy

Piracy moves quickly and impacts your bottom line. Speak with our team to detect threats early, enforce your rights and reduce financial damage.

Talk to an expert