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irdeto-video-entertainment-irdeto-api-orchestration

Video entertainment / Irdeto Experience

Irdeto API Orchestration

API orchestration layer enabling seamless integration between business systems, OTT platforms and devices, ensuring scalable and flexible video service operations.

Modern video platforms rely on multiple vendors and systems, creating integration complexity. Irdeto API Orchestration abstracts this complexity, enabling seamless interoperability, faster innovation and safe system evolution without service disruption.

Benefits

System flexibility

Decouple systems to enable faster changes and upgrades

Reduced integration efforts

Isolate changes without impacting backend or user experience

Faster innovation

Accelerate deployment of new services and features

Vendor interoperability

Integrate multiple partners across the ecosystem seamlessly

Operational stability

Ensure consistent performance across complex architectures

Future-proof platform

Adapt easily to evolving technologies and business needs

Proven results

50%

faster integrations

40%

reduced deployment dependencies

30%

faster feature rollout

100%

system interoperability

Certifications and recognition

Award 3
Best Innovation in Streaming: Irdeto Experience
BroadcastPro Manufacturer Awards 2024
Star award
Streaming Innovation of the Year: Irdeto Experience
Streaming Media European Innovation Awards 2024
awards_placeholder
Best In Digital Distribution: Irdeto Experience
BroadcastPro Manufacturer Awards 2025

Key features

Operator service gateway

Connects business systems to OTT backend services

User service gateway

Manages communication between backend and end devices

API abstraction layer

Decouples systems to isolate changes and reduce complexity

End-to-end orchestration

Coordinates workflows across content, users and services

Multi-system integration

Connects CMS, billing, CDN and metadata systems

Device ecosystem support

Enables consistent delivery across STBs, mobile, web and CTVs

How it works

Service gateways abstract backend systems, orchestrate APIs and manage communication between business systems and end devices seamlessly.

irdeto-video-entertainment-irdeto-api-orchestration-how-it-works

Specifications

  • Architecture: API-first orchestration layer.
  • Core components: Operator and user gateways.
  • Integration: Business and OTT systems.
  • Devices: STB, mobile, web, Connected TV.
  • Data flow: Bidirectional communication.
  • Scalability: Distributed architecture.
  • Deployment: Cloud and hybrid.
  • Standards: RESTful APIs.
  • Security: Controlled API access.
  • Compatibility: Multi-vendor ecosystems.

Case study

Profile

Leading Malaysian operator Astro scaling OTT platform with sooka (read full Case Study)

Challenge

Faced complex integrations, rigid dependencies and slow rollout cycles that delayed new OTT service launches.

Solution

Implemented an API orchestration layer to unify systems and decouple the platform architecture.

Results

Enabled faster integrations, quicker launches and reduced platform dependencies across the OTT ecosystem.

“With Irdeto’s expertise, we’ve unlocked true scalability across our platforms”

Shahrul Imran Sultan, Director Product Engineering at Astro

Frequently Asked Questions
What is API orchestration in OTT platforms?

Layer that connects systems, APIs and devices into one unified workflow.

How does it reduce platform complexity?

Abstracts integrations and isolates dependencies between systems.

Can it support multiple vendors and systems?

Yes, enables seamless interoperability across diverse ecosystems.

Is it required for super-aggregation platforms?

Yes, essential for managing multiple content and service providers.

Can it scale with platform growth?

Yes, designed for distributed and evolving architectures.

Does it impact user experience?

Improves consistency and reliability across devices.

How does it support faster innovation?

Enables rapid integration and deployment of new services.

Related resources

Explore these expert insights to guide your next move

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Let’s solve your streaming challenges

Every video service faces unique operational and revenue demands. Speak with an Irdeto specialist to explore your challenges and discover secure, scalable solutions built around your business.

Talk to an expert