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irdeto-video-entertainment-irdeto-app-control

Video entertainment / Irdeto Experience

Irdeto App Control

Operator-grade app governance solution enabling real-time control, insights and protection across third-party app stores on managed Android TV platforms.

Open app stores accelerate OTT growth but introduce piracy, malware and performance risks. Irdeto App Control restores operator control, enabling secure, compliant and data-driven management of third-party apps.

Benefits

Revenue protection

Prevent piracy-driven losses and protect premium content value

Operational control

Manage app behavior across STB fleet in real time

Cost reduction

Reduce support calls by proactively resolving app issues

Subscriber trust

Protect users from malicious apps and privacy risks

Performance optimization

Improve QoS through real-time app performance insights

Data-driven growth

Leverage app usage insights to refine content strategy

Proven results

100%

compliant with regulations

25%

cost reductions

20%

decreased user complaints

30%

cuts operational overhead

Certifications and recognition

Award 3
Advanced TV Innovation of the Year: App Control
Video Tech Innovation Awards 2020
Star award
Best Innovation in Streaming: Irdeto Experience
BroadcastPro Manufacturer Awards 2024
awards_placeholder
Best In Digital Distribution: Irdeto Experience
BroadcastPro Manufacturer Awards 2025

Key features

App monitoring agent

Collects anonymized usage and performance data from STBs

Operational dashboards

Real-time visibility into app usage, QoS and risks

Policy enforcement

Notify, suspend or remove apps based on rules

Piracy intelligence

Integrated database of known pirate and malicious apps

Granular rules engine

Control by app, user segment, device or region

OEM-agnostic deployment

Works across chipsets and hardware ecosystems

How it works

Agent monitors app usage, sends data to dashboards, enriched with piracy intelligence, enabling operators to enforce real-time app policies.

irdeto-video-entertainment-irdeto-app-control-diagram

Specifications

  • Platforms: Android TV.
  • Deployment: STB software agent.
  • Data type: Anonymized usage data.
  • Dashboards: Operational and management.
  • Security: Piracy intelligence integration.
  • Control level: App and device granularity.
  • Notifications: Real-time user alerts.
  • Compliance: GDPR and regional regulations.
  • Hardware support: Chipset and OEM agnostic.
  • Integration: Operator backend systems.

Case study

Profile

Tier-1 operator managing hybrid Android TV platform across diverse devices and services.

Challenge

Faced piracy apps, malware risks, and limited visibility into third-party applications.

Solution

Deployed Irdeto App Control for real-time monitoring and enforcement.

Results

Reduced piracy and malware exposure, improved QoS and lowered operational support costs.

Frequently Asked Questions
What is Irdeto App Control?

Solution to monitor and manage third-party apps on video platforms.

Does it block apps automatically?

It can. Operators define rules to notify, block or remove apps.

How does it reduce costs?

Prevents issues before they trigger support calls, piracy, revenue loss and regulatory fines.

Is user data protected?

Yes, all data is anonymized and GDPR compliant.

Can it detect piracy apps?

Yes, via Irdeto or third party applications intelligence.

Does it work across devices?

Yes, supports diverse STB hardware and ecosystems and it is not SoC/OEM dependent.

Is it real-time?

Yes, enables low latency monitoring and action.

Related resources

Explore these expert insights to guide your next move

irdeto-video-entertainment-product-cta

Let’s solve your streaming challenges

Every video service faces unique operational and revenue demands. Speak with an Irdeto specialist to explore your challenges and discover secure, scalable solutions built around your business.

Talk to an expert