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irdeto-video-entertainment-irdeto-experience-for-android-tv

Video entertainment / Irdeto Experience

Irdeto Experience for Android TV

Pre-integrated Android TV platform enabling operators to launch secure OTT and hybrid services faster with full UX control, Google ecosystem access and premium content protection.

Operators face OTT disruption, declining returns and slow legacy platforms. This Android TV-based solution delivers a secure, scalable and pre-integrated platform that accelerates deployment, reduces cost and enables new revenue models.

Benefits

Faster launches

Deploy Android TV services months faster than custom integrations

Lower costs

Reduce total cost of ownership with pre-integrated components

Revenue growth

Enable new services, ads and ecosystem-driven monetization

Content protection

Secure premium content across OTT and hybrid environments

Enhanced UX

Deliver consistent, branded and app-rich user experiences

Platform flexibility

Scale services across devices and evolving business models

Proven results

50%

faster time-to-market

50%

lower total cost

40%

faster certification cycles

30%

faster service updates

Certifications and recognition

Award
Google TV Services partner (GTVS)
Validates certified Android TV ecosystem integration
Award 3
Best Innovation in Streaming: Irdeto Experience
BroadcastPro Manufacturer Awards 2024
Star award
Streaming Innovation of the Year: Irdeto Experience
Streaming Media European Innovation Awards 2024
awards_placeholder
Best In Digital Distribution: Irdeto Experience
BroadcastPro Manufacturer Awards 2025

Key features

Pre-integrated platform

Ready-to-deploy Android TV solution with reduced complexity

Google ecosystem access

Native integration with Google Services including, Play, voice and search

Multi-DRM security

Scalable DRM and policy control

Customizable UX

Operator Tier launcher enables full branding control

Hybrid support

Seamless OTT and broadcast integration

Data and analytics

Insights, app control and remote device management

How it works

Pre-integrated Android TV stack combines OTT, broadcast, security, UX and analytics into a unified platform for rapid operator deployment.

irdeto-video-entertainment-irdeto-experience-for-android-tv-how-it-works

Specifications

  • Platform: Android TV.
  • Core base: AOSP (Android Open Source Project).
  • UX layer: Irdeto Operator Tier launcher.
  • OTT stack: Android TV OTT architecture.
  • Broadcast support: DVB-S/S2/T2/C integration.
  • Security: Multi-DRM and watermarking.
  • Conditional access: Irdeto Cloaked CA.
  • Device support: STB and hybrid devices.
  • Deployment model: OTT and hybrid.
  • Data layer: Analytics and monitoring tools.

Case study

Profile

Astro, Malaysia’s leading premium pay-TV provider, drives digital growth through Sooka OTT platform (read full case study)

Challenge

Faced declining pay-TV appeal, complex content protection and evolving monetization requirements.

Solution

Irdeto Experience enabled scalable, secure OTT platform with advanced UX, monetization and cross-device delivery.

Results

Achieved 40% performance gains, 4.5 rating and Malaysia’s top sports app position.

“With Irdeto Experience’s proven platform, we’re well-positioned to become Malaysia’s number one streaming app”

Euan Smith, CEO at Astro

Frequently Asked Questions
What is Android TV for operators?

A Google-backed platform for OTT and hybrid video services.

How fast is deployment?

Typically reduces timelines by three to six months.

Does it support hybrid services?

Yes, supports OTT and broadcast integration.

How is content secured?

Uses DRM, watermarking and anti-piracy services.

Can operators customize UX?

Yes, full control through Operator Tier launcher.

What apps are available?

Access to thousands via Google Play Store.

Related resources

Explore these expert insights to guide your next move

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Let’s solve your streaming challenges

Every video service faces unique operational and revenue demands. Speak with an Irdeto specialist to explore your challenges and discover secure, scalable solutions built around your business.

Talk to an expert