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irdeto-video-entertainment-managed-launcher-ui

Video entertainment / Irdeto Experience

Managed launcher UI

Operator-owned launcher UI enabling unified content discovery, premium app integration and consistent UX across managed and unmanaged devices for OTT and hybrid video platforms.

Operators risk losing control of user experience to third-party apps and fragmented platforms. Irdeto Managed Launcher UI enables full ownership of UX, unifying content, apps and services into a single, monetizable interface.

Benefits

Experience ownership

Control the full user journey across content and apps

Higher engagement

Improve discovery with unified search and recommendations

Monetization growth

Promote content, apps and FAST channels effectively

Faster time-to-market

Pre-integrated UI reduces deployment complexity

Cross-device consistency

Deliver unified UX across STB, mobile and smart TVs

Platform differentiation

Stand out with branded, premium user experience

Proven results

30%

higher engagement

25%

increase in app usage

40%

faster UI deployment

100%

UX consistency

Certifications and recognition

awards_placeholder
Android TV Operator Tier compliance
Supports certified operator-tier launcher deployment
awards_placeholder
RDK UX optimization
Optimized Lightning UX for high-performance experiences
Star award
Best Innovation in Streaming: Irdeto Experience
BroadcastPro Manufacturer Awards 2024
Award 3
Streaming Innovation of the Year: Irdeto Experience
Streaming Media European Innovation Awards 2024
Award 3
Best In Digital Distribution: Irdeto Experience
BroadcastPro Manufacturer Awards 2025

Key features

Unified content aggregation

Combine live, VOD, apps and FAST channels

Advanced search and discovery

Find content across platforms and services instantly

Experience management templates

Configure UI layouts, themes and navigation dynamically

Premium app integration

Pre-integrate or onboard apps via app store

Cross-device UX control

Manage experiences across managed and unmanaged devices

Personalized recommendations

Drive engagement through content and user insights

How it works

Launcher UI aggregates content and apps, while experience management configures layouts, enabling consistent UX across devices and services.

irdeto-video-entertainment-managed-launcher-ui-how-it-works

Specifications

  • Platforms: Android TV and RDK.
  • UI frameworks: Android TV Operator Tier Launcher, Lightning UX.
  • Devices: STB, smart TV, mobile.
  • Content types: Live, VOD, FAST.
  • Apps: Pre-integrated and downloadable.
  • UX control: Template-based configuration.
  • Search: Cross-platform discovery.
  • Integration: Content and app ecosystems.
  • Deployment: Managed and unmanaged devices.
  • Customization: Branding, layouts, navigation.

Case study

Profile

Leading Malaysian operator Astro enhancing OTT experience with sooka (read full case study)

Challenge

Faced fragmented UX, limited content discovery, and low application visibility.

Solution

Deployed unified launcher UI with integrated content, apps and discovery.

Results

Increased engagement, higher app usage and improved overall user experience consistency.

“Most polished and responsive streaming experience, powered by end-to-end platform”

Chu Young Lee, Director at sooka & NJOI

Frequently Asked Questions
What is a managed launcher UI?

Operator-controlled interface aggregating content, apps and services.

How does it improve content discovery?

Unified search shows content across all platforms.

Can operators control branding and layout?

Yes, via templates for themes, menus and content placement.

Does it support premium apps like Netflix?

Yes, with pre-integration and app store onboarding.

Is the UI consistent across STB and connected TV’s?

Yes, across managed STBs launcher UX and connected TV app.

How does it support monetization?

Promotes content, apps, themed pages and ad-supported channels.

Is it compatible with Android TV and RDK?

Yes, fully supported across both ecosystems.

Can UX be updated dynamically?

Yes, without impacting backend or device performance.

Related resources

Explore these expert insights to guide your next move

irdeto-video-entertainment-product-cta

Let’s solve your streaming challenges

Every video service faces unique operational and revenue demands. Speak with an Irdeto specialist to explore your challenges and discover secure, scalable solutions built around your business.

Talk to an expert