Irdeto K&C to be used for securing conformant products, reinforcing trust in video provenance and combating misinformation caused by AI-driven manipulation of digital media.
AMSTERDAM – March 14, 2026 – Irdeto, the global leader in digital video platform experiences and security, today announced it has been officially approved by the Coalition for Content Provenance and Authenticity (C2PA) for the C2PA Trust List. The approval establishes Irdeto as a trusted certificate authority within the C2PA ecosystem, enabling media organizations and their products to cryptographically authenticate the origin and integrity of their content.
The milestone follows the release of C2PA specification version 2.3, which introduces a standardized protocol for signing live and broadcast media. At a time when generative AI is making manipulated videos nearly indistinguishable from authentic footage, this capability is critical.
Providing trusted credentials
Version 2.3 extends C2PA from static assets to live streaming environments such as DASH and HLS, allowing media segments to be independently hashed and signed in real time. It works within existing architectures without requiring changes to codecs, manifests, DRM systems or CDNs, a feature that is essential for broadcasters, pay-TV operators and streaming platforms.
Provenance can be embedded directly into current workflows without disrupting delivery, lowering video quality or complicating operations. Live streams continue to flow as normal, while authenticity travels with the content itself. This makes adoption practical and scalable, not experimental.
As an approved issuer, Irdeto can now provide the trusted credentials required to bind identity and provenance to digital content at scale, including video, images, audio, documents and AI-generated content.
The need for cryptography and open standards
Recent examples show how easily trusted news brands can be weaponized. In one documented case, the cybercriminal scammer group known as “Yahoo Boy” produced realistic-looking fake television news segments using CNN-style logos. The videos falsely claimed that victims were wanted for crimes or under investigation and were sent directly to targets as part of blackmail schemes. Similarly, political deepfakes and fake news ads are circulating on social platforms, blending authentic news footage with fabricated audio and overlaid branding from well-known outlets, including CNN-style graphics. Additional examples, such as fabricated BBC-style clips about the war in Ukraine, make it clear that visual branding alone is no longer a reliable signal of authenticity.
Beyond the risks of misinformation, generative AI is also reshaping the economics of digital media. Recent industry estimates suggest that as much as 40% of the music uploaded to streaming platforms each day may already be AI-generated, often without clear disclosure to listeners. As synthetic content becomes easier to produce across audio, image and video formats, the ability to authenticate the origin and integrity of media will play an increasingly important role in distinguishing trusted, human-created content from synthetic material.
“AI is rapidly changing how content is created, and how easily it can be manipulated,” said Andrew Bunten, COO of Video Entertainment at Irdeto. “For journalists, broadcasters and audiences alike, the erosion of trust is deeply concerning. C2PA gives the industry a practical, open way to prove where content comes from, and we’re proud to support that effort as an approved issuer of trusted credentials.”
As AI-generated content continues to evolve, standardized and interoperable protocols for authenticity are becoming essential to preserving trust, protecting brand integrity and strengthening confidence in digital media.
About Irdeto
Irdeto is the world leader in digital platform security, offering solutions and services that enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of experience, Irdeto is the leading solutions and services provider for content, video broadcast and streaming services, partnering with movie studios, sports rights holders, and OTT and broadcast operators across the content value chain. With a unique pay-TV operator heritage, Irdeto is the preferred partner to empower a secure world where people can connect with confidence. For more information, please visit Irdeto.com.
Not for publication
For more information, contact:
Irdeto Media Team
Daniel Butschek and Sabrina Orlov
media@irdeto.com
Tel. +31 6 2765 0973
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