
Astro’s transformation with sooka
Powered by Irdeto Experience to lead in streaming
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Better experience, stronger returns, less hassle
Enrich the viewing experience
- Deliver an intuitive UX/UI on every device
- Offer super-aggregation with all major apps
- Let viewers find content instantly with unified search
- Boost engagement with personalized recommendations
- Provide a modern, consistent experience

Secure content and monetize
- Onboard premium apps faster with pre-certified security
- Unlock revenue with data-driven insights
- Adapt to markets with flexible models
- Stop piracy with proactive monitoring
- Protect your revenue and fuel growth

Streamline video operations
- Simplify streaming with an advanced back-end
- Connect systems through seamless integration
- Lower TCO with a defined platform
- Launch faster with proven industry solutions
- Scale easily to meet future needs

Irdeto Experience: Powering seamless, scalable streaming
Trusted by Astro to reimagine streaming in Malaysia with sooka, delivering secure, personalized and engaging entertainment
Strong performance with proven results
22%
higher user engagement
31%
lower TCO
+99.95%
uptime guarantee

Driving transformation in video streaming
Super aggregation
Enhance your service to include niche and local content, interactive and gaming apps and IoT apps.
Monetization
Grow your business using targeted advertising, VOD2LIVE, Catchup TV, FAST and more.
User experience
Differentiate your brand and engage subscribers with truly personalized experience, including custom launcher.
Data and analytics
Drive smarter choices with insights and A/B testing to fuel sustainable streaming growth.
Operational efficiency
Simplify operations, reduce costs and accelerate time-to-market while ensuring scalability and reliability.
Security
Go bulletproof with our Anti-Piracy, Cybersecurity, Conditional Access, Multi-DRM and Compliance solutions.
Bold reinvention captures new audiences
Discover how Astro launched sooka to capture younger audiences, expand beyond pay-TV and build lasting engagement with Irdeto Experience.

Solutions to empower your video platform








Managed launcher UI
- Android TV launcher
- RDK launcher
API orchestration
- Operator service gateway
- Consumer service gateway
Certification
- Irdeto Certified Secure Experience
- Certification for premium apps and content
Content management system
- Operator UI
- Experience manager
Data and analytics
- Insights
- Broadcast insights
- Apps control
- Campaigns
- Remote device management
- Messaging management
Monetization and advertising
- Client-side playlist manipulation
- Server-side ad insertion
- Server-guided ad insertion
- Client-side ad insertion (Broadcast)
Reference video platform
- OTT stack (Android TV and RDK)
- Broadcast stack
Workflow management
- Workflow engine (prepare, package, protect)
- Metadata aggregation
- Metadata super aggregation
- VOD2Live
- Live2VOD (Catchup, VOD, cloud DVR)